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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

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13,382 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AK

Jul 17, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

筛选依据：

1576 - Introduction to Marketing 的 1600 个评论（共 2,547 个）

创建者 Oleksandr K

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Sep 11, 2019

Very intensive and interesting

创建者 Michael M N

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Aug 25, 2016

just one word to say, perfect!

创建者 clay t

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Mar 23, 2016

Great professors, great course

创建者 Jose V

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Feb 27, 2016

Loved it!!! excellent content.

创建者 Dr. R P K P

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Feb 22, 2022

Excellent course for freshers

创建者 pete b

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Apr 16, 2021

Direct, Actionable Education.

创建者 ANH V T P

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Jun 1, 2020

Super helpful and interesting

创建者 Koji T

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May 30, 2020

very compact but informative!

创建者 Basel A

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Mar 4, 2019

professor barbara is amazing!

创建者 Pedro S

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Jan 26, 2018

I learned a lot. Tks Wharton!

创建者 Nick S

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Dec 15, 2017

Comprehensive and informative

创建者 Terry B

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Sep 3, 2017

This was an excellent course.

创建者 Shahaan V

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Jan 3, 2017

Comprehensive and taught well

创建者 Fifi K

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Oct 30, 2016

Organized and well-structured

创建者 Daniel N

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Sep 14, 2016

This is a really good course!

创建者 Raghav M

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Sep 10, 2016

learned lot of new concets...

创建者 Manos Z

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Mar 1, 2016

Very good lecturers. Perfect.

创建者 Зарина

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Dec 26, 2015

Best course ever! Thank You))

创建者 surbhit k

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Aug 2, 2021

A great learning experience

创建者 Padsumbiya Y

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Jul 19, 2021

nothing to say, but Awesome.

创建者 Aayushi G

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Sep 1, 2020

very helpful and informative

创建者 Rakib J

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Jul 19, 2020

I was a great course.

Thanks.

创建者 Harrison S

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Jul 17, 2020

Great course, learned a lot.

创建者 Christopher P

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Mar 29, 2020

Informative and interesting.

创建者 Hoàng N

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Nov 17, 2018

A highly informative course.