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学生对 University of Pennsylvania 提供的 Introduction to Marketing 的评价和反馈

4.8
13,380 个评分

课程概述

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

热门审阅

MS

Sep 26, 2023

I found myself learning a lot in this course. I truly thank you from the bottom of my heart, thank you for the ease of learning, for the professionalism, and for the wonderful style of explanation.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

筛选依据:

926 - Introduction to Marketing 的 950 个评论(共 2,547 个)

创建者 Carlin H

Aug 10, 2017

Good material. The information and what you learn about customer centricity is invaluable.

创建者 Yoav F

May 31, 2020

Highly interesting, great content and lectures. Happy I spent my time taking this course.

创建者 Sheila B

Jan 22, 2020

Useful and interesting. Professors are clear and give great examples to explain concepts.

创建者 Hidayat M

Nov 12, 2019

I really like the course as it was new to me yet very informative and easy to understand.

创建者 Sarah A

Apr 20, 2019

have really enjoyed this course, particularly week 4, but all sections were good overall.

创建者 ROHIL V

Mar 30, 2019

It was an amazing laid out course and I understood the concepts of Marketing really well.

创建者 Asem A

Jan 12, 2019

Well explained and easy to understand even if you have no prior experience in this field.

创建者 Vivienne T

Oct 26, 2017

Great job - Professors are very knowledgeable and great at explaining marketing concepts.

创建者 Varshini L

Apr 15, 2025

Really loved the course. Learnt so much about marketing and the different aspects of it.

创建者 Saurav S

Jun 5, 2020

It was an amazing experience to learn from one of the best buisness school in the world.

创建者 varun r

Jun 14, 2018

A great course which offers head start for the students who are getting into a B school.

创建者 Sambhav J

May 27, 2018

It was one of the best thing I learned so far regarding business and how to do business.

创建者 B

Mar 19, 2018

Wonderful! An amazing opportunity to have access to resources and Professors from UPenn!

创建者 Roland P

Oct 6, 2017

Entertaining, valuable, well documented. Many thanks to the fantastic faculty @Wharton !

创建者 Maha O

Sep 6, 2016

it is amazing course i really like it , now i understand marketing very good than before

创建者 Lucy G

Jun 19, 2016

We went through all the marketing basics giving us tools to begin our marketing careers!

创建者 Aditya P

Nov 23, 2015

Excellent course content. For me a dream come true to learn and study at Wharton School.

创建者 Binaya K P

May 28, 2022

Brilliant introduction to marketing. Hopefully we will have an advance course on this.

创建者 Grace I

Sep 21, 2020

Great minds, passing on their wisdom; I learnt soo much. Thank you very much Professors

创建者 Najam S

May 15, 2020

Professor Kahn was the spotlight of the course , her method of teaching was impeccable.

创建者 Abhinav R P V

Jan 17, 2016

Extraordinary teaching by professors.I really liked the way of teaching.Thank You...!!!

创建者 Tricia M S

Feb 24, 2021

Excellent course if you want to broaden your knowledge in Marketing! Highly recommend!

创建者 Danilo C N

May 10, 2020

A fantastic experience! I learned many things that will change my professional future!

创建者 Ruel D

Apr 8, 2020

This course is so fundamental and very practical to apply in your respective industry.

创建者 Sanjana D

Oct 14, 2018

Great class with practical, relevant and latest examples. Highly recommend this class!