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学生对 University of Pennsylvania 提供的 AI Applications in Marketing and Finance 的评价和反馈

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482 个评分

课程概述

In this course, you will learn about AI-powered applications that can enhance the customer journey and extend the customer lifecycle. You will learn how this AI-powered data can enable you to analyze consumer habits and maximize their potential to target your marketing to the right people. You will also learn about fraud, credit risks, and how AI applications can also help you combat the ever-challenging landscape of protecting consumer data. You will also learn methods to utilize supervised and unsupervised machine learning to enhance your fraud detection methods. You will also hear from leading industry experts in the world of data analytics, marketing, and fraud prevention. By the end of this course, you will have a substantial understanding of the role AI and Machine Learning play when it comes to consumer habits, and how we are able to interact and analyze information to increase deep learning potential for your business....

热门审阅

SP

Mar 23, 2025

Excellent details about how AI and ML are applied to specific use cases.

WR

Nov 12, 2025

Great content with real life examples and use cases. Very helpful for business professionals.

筛选依据：

51 - AI Applications in Marketing and Finance 的 75 个评论（共 91 个）

创建者 Ponkarthikeyan S [

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Apr 30, 2025

Very interesting and helpful course.

创建者 Uray J

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Jan 5, 2026

Very user friendly

创建者 Charles L

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Oct 19, 2025

Very interesting!

创建者 Sherif L

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Jan 21, 2026

Very interesting

创建者 Kimberly E

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Jun 29, 2023

amazing course

创建者 Luis F C D

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Oct 20, 2024

It was great!

创建者 Francisco D

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Jan 10, 2026

Great course

创建者 Xuân H T

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Sep 23, 2025

Khá hữu ích

创建者 Manoj N

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Aug 20, 2024

informative

创建者 Julio H M

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Feb 14, 2025

Fantástico

创建者 hanna n t

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Dec 11, 2024

EXCELLENT

创建者 HENIA V C

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Jul 18, 2025

Its nice

创建者 Anderson D s

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Aug 28, 2024

Ótimo

创建者 Rubens L d S

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Jun 22, 2023

Good!

创建者 Nguyễn T N ( H H

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Feb 25, 2026

Good

创建者 Mdzakir H

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Dec 12, 2025

Good

创建者 龚超

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May 19, 2022

非常好用

创建者 Ajita S

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Jan 22, 2022

Thank you for simplifying the concepts as much as possible! The confusion matrix is still little confusing for an individual like me who is not from a finance background. However, i had done a little more research before taking the test which did help me. Thanks again for putting this together...great learning journey!

创建者 Dominica P

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Jun 9, 2022

Great course that built upon the previous course in the specialization. I enjoyed that there was no peer review for this course, but week 3 was a bit dense for those not familiar with the credit risk sector.

创建者 Felipe B d C

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Nov 24, 2024

The information is very interesting and provides a solid foundation of theoretical knowledge; however, it feels somewhat outdated, dating back to 2021-2022.

创建者 Amit B

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Dec 18, 2024

Informative course, first modules about finance are very interesting and would be nice to include more structures Ai examples

创建者 Peter J Q

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Mar 19, 2024

Interesting but sometimes assumes the audience has more finance experience then they may actually have.

创建者 Kerri L

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Oct 9, 2023

Learned real-world application of AI/ML in Finance and the huge potential of more to come

创建者 Amaira M

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Jan 9, 2026

Module 3 was a little complicated but overall the course was very educational and worty

创建者 Habeeb A F

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Oct 5, 2023

Good introduction to how AI applications in Marketing & Finance.