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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

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6,442 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

TS

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

PE

Mar 24, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

筛选依据：

1651 - Marketing Analytics 的 1675 个评论（共 1,838 个）

创建者 Vinay P

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Jun 15, 2019

Good explanation with a number of real-life cases.

创建者 Reiandra B

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Apr 18, 2021

Honestly was fun and engaging but also PRACTICAL!

创建者 Sumit C

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May 17, 2020

A must for the beginners. only add more examples.

创建者 Denish N P

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Sep 3, 2020

Learned a lot about marketing analytics, thanks!

创建者 Aishwarya L R

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Oct 26, 2019

Good start for the ocean on Marketing Analytics!

创建者 Juan P A

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Jan 9, 2016

Was good... I would like to see more "Analytics"

创建者 anshul a

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Oct 1, 2020

This course is really amazing and mind blowing.

创建者 Cristina Z

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Jun 10, 2017

Very easy introduction to marketing analytics.

创建者 MANGPOR

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Oct 6, 2020

teach so fast and don't have PDF for learning

创建者 EDSON J R C

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Jun 22, 2020

EXCELLENT !!! ONE OF THE BEST COURSES. THANKS

创建者 Lauran H

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Apr 4, 2016

Excellent overview class! Highly recommend!

创建者 Kaiquan M

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May 24, 2020

good introduction to marketing analytics

创建者 Safi A Y

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May 7, 2020

Effective course but difficult content.

创建者 avaneesh k

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Apr 28, 2019

More content would be more beneficial.

创建者 Bansi J M

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Jan 21, 2021

Really learnt a lot from this course.

创建者 Wipawan S

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Apr 23, 2020

This is very useful course. Thank you

创建者 Jaison M

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Apr 13, 2020

Very good course . thanks to Raj Sir

创建者 Rakhul N

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Aug 28, 2019

Good Beginners course For Marketers!

创建者 Hemanth R K

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Feb 6, 2019

A good course on marketing analytics

创建者 Arnab G

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Jun 7, 2018

nice course explained in simple way

创建者 Amber R

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Mar 28, 2021

It was best experience of my life.

创建者 Khammamettu N K

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Aug 7, 2020

very informative , good instructor

创建者 Supraja U

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Jun 25, 2020

great course. Very well explained.

创建者 Abhinav M

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Oct 24, 2018

The concepts were well explained.

创建者 pranay c

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Jan 13, 2016

Good Topics and learnt the unkwon