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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

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6,444 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

PE

Mar 24, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

AR

May 22, 2020

I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.

筛选依据：

901 - Marketing Analytics 的 925 个评论（共 1,838 个）

创建者 Varun K

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Aug 1, 2020

I loved his way to teaching, Best Professor!

创建者 Neeraj P

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Jul 21, 2020

Very good course for beginners. Thanks a ton

创建者 Niraj K S

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May 20, 2020

This was very intresting & learning lession.

创建者 Shreya S

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May 6, 2020

The course is very detailed and informative.

创建者 Keshav G

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Apr 28, 2020

I loved the course its awesome and wonderful

创建者 Elkhan M T

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Apr 25, 2020

Everything was great. I just thanks for Raj.

创建者 M M

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Apr 24, 2020

Very important course to learn for MBA grads

创建者 Nikhat P

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Apr 19, 2020

good for learning new things about marketing

创建者 dhruv k s

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Feb 22, 2020

One of the most amazing courses on Coursera!

创建者 Dr. R

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Jun 26, 2020

Very interesting and new experience for me.

创建者 Lidor C

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Jun 13, 2020

Great Introduction for marketing analytics.

创建者 Muhammad K

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Jun 12, 2020

Excellent course with an excellent teacher.

创建者 Praveen M

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May 26, 2020

It's most important course in management...

创建者 Dawood h

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May 16, 2020

This is really amazing site to learn skill.

创建者 Eduardo S

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May 9, 2020

A nice introduction to marketing analytics.

创建者 DIVYANSHU G

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May 3, 2020

Nice Course, learn so much

Thank you so much

创建者 ANKIT K

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Apr 16, 2020

Beautifully structured and well organized !

创建者 Hemanshu C

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Jul 22, 2019

An amazing course by an awesome instructor!

创建者 karthik P

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Jun 3, 2019

Best Course to learn Marketing Analytics...

创建者 PRADYUMNA R

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Mar 8, 2019

Great learning experience and good exposure

创建者 Massimo Z

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Jan 10, 2016

The course is well-done and useful. Thanks.

创建者 Eduardo A M G

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Jul 20, 2023

me ha sido muy util todo lo aqui aprendido

创建者 Jeffrin M

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May 26, 2021

I Had a good learning like offline classes

创建者 Anish B

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May 13, 2021

It was great learning with Prof Venkatesan

创建者 Akanksha D

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Mar 27, 2021

A good mix of marketing and data analytics