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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

4.7
6,436 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

RN

May 31, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 17, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

筛选依据:

751 - Marketing Analytics 的 775 个评论(共 1,838 个)

创建者 Imteyaz A

Nov 11, 2016

Great course with various aspects of analytics used in marketing

创建者 Xie L

Sep 20, 2020

Very good course and a lots of insights in marketing analytics!

创建者 Shourov G

Jul 11, 2020

the experience and learning was very effective as well as good.

创建者 Saraswetha P

Jul 5, 2020

Such amazing experience. Thank you so much . worth learning it.

创建者 Manikandan G

May 18, 2020

Good Experience and interesting assignments and quiz questions.

创建者 c s s

Apr 20, 2020

the coach is great. basics of marketing analytics was done well

创建者 Apul S

Apr 13, 2020

such a incredible journey to learn a lot here,

thank you so much

创建者 Iraklis P

Nov 17, 2016

Lots of valuable information, very well structured & presented.

创建者 Muhammad M M

Feb 21, 2021

Good course and make very helpful for begin marketing student.

创建者 Abin B

Oct 1, 2020

I love the way he taught us with Squash through out the class.

创建者 shivangi p

Jul 8, 2020

very informative and insightful course had great time learning

创建者 yash g

May 30, 2020

Best Platform To Enhance your skills..

thanx coursera for this.

创建者 Gbadamosi M A

May 29, 2020

This course is well put together and it drives home the point

创建者 Aditya S

Apr 27, 2020

This is a must course who so ever is in Marketing or Analytics

创建者 Yohan Y

Apr 16, 2020

Amazing first dive into the ocean of marketing possibilities !

创建者 Manish B

Sep 10, 2019

A great course to start understanding the basics of analytics.

创建者 Juan C I

Mar 22, 2017

It is a very clear and easy to learn course. 100% recommended.

创建者 Stefano G

Jul 31, 2021

awesome at applying skills into the real world of marketing!

创建者 MUSTAFA A E

Jan 23, 2021

Thank you from the heart

It was a very, very wonderful course

创建者 Shrijith N

Aug 7, 2020

The way Professor Raj explains is extraordinary. kudos to You

创建者 chijindu o

Jul 14, 2020

i enjoyed this course and i learnt about customers life value

创建者 hemlata g

Jun 27, 2020

Very good insights, Thanks a lot Raj for the wonderful course

创建者 salami s

Apr 19, 2020

It a great deal of learning process, enjoyable and productive

创建者 sara

Sep 30, 2017

Rich methodology and detail interpretation, highly recommend~

创建者 Prof R S

Dec 14, 2021

Superb and engaging course. I liked all the concepts taught