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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

4.7
6,436 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

RN

May 31, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 17, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

筛选依据:

701 - Marketing Analytics 的 725 个评论(共 1,838 个)

创建者 Taye A

Apr 20, 2020

I loved this course! I 100% recommend. Grateful for this opportunity.

创建者 John W

Dec 30, 2016

Very engaging professor. Thorough and in-depth. Very enjoyable class.

创建者 Joy X

Oct 13, 2020

I love this course that gonna be useful and helpful to my future job

创建者 Sarat J

May 11, 2020

It was a great experience with lots of fun. Learned a lot of things.

创建者 Nitin T

May 3, 2020

It is a Good Course to start with, If you wish to excel in Marketing

创建者 Ankur M

Apr 23, 2020

Explanation by Prof. Raj is very nice. Sessions are very interacive.

创建者 Kanchana

Apr 8, 2020

Exceptional Course. I learnt a lot and even improved my foundations.

创建者 Deleted A

Jun 17, 2017

everything is being explained and taught in a very systematic manner

创建者 Gisela R

Mar 12, 2017

Great course to understand the basic elements of Marketing Analytics

创建者 杨星玉

Feb 7, 2016

My first course at Coursera, it's wonderful and exactly what I need.

创建者 Milla G T

Jun 30, 2022

maravilhoso! dificil pra quem nao é da area mas muito gratificante!

创建者 Sally

Sep 23, 2021

Practical, useful analytical tools for various marketing scenarios

创建者 Ying C

Sep 5, 2021

its easy to understand and follow, and i like the way of question !

创建者 Dineshwar A

Aug 9, 2021

Explained all the concepts clearly and gave examples for everything

创建者 YANYU W

Oct 26, 2020

I learned the marketing process, marketing experiment, CLV is great

创建者 Imee E

Oct 25, 2020

very helpful, I learned a lot from this course, thank you very much

创建者 Uzair F

Aug 30, 2020

Loved the course structure and its relevance in the practical life.

创建者 Albert C O

Jul 6, 2020

Interesting and not tedious course.

A good introduction to the topic

创建者 vaishnavi m

Jun 27, 2020

Very nice lecture delivery and all concepts related to MA is clear

创建者 Subhranil D

May 31, 2020

Excellent course - the way Raj explained the concepts were amazing.

创建者 Veronika Z

May 2, 2020

A lot of very useful information and set at a good pace. Thank you!

创建者 Dyana P

May 2, 2020

I had earned great knowledge and super experience from this course.

创建者 yamini b

Sep 12, 2019

The course gave me a broader view of looking marketing in every way

创建者 Yizhou H

Sep 2, 2018

The professor, Raj is very cute and nice. Thanks for your teaching.

创建者 Jihane B

Sep 30, 2020

Thank you so much ! I learnt a lot. It was beyond my expectations.