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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

4.7
6,436 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

RN

May 31, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 17, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

筛选依据:

626 - Marketing Analytics 的 650 个评论(共 1,838 个)

创建者 sakhar p

Jul 29, 2020

This course really help me , Now i have great knowledge about marketing analytics

创建者 DIANA B

Jun 13, 2020

Great course, detailed explanations and good examples for a better understanding!

创建者 Parshva J

May 25, 2020

brilliant, compact and learnt a lot despire being from an engineering background!

创建者 Sonal M

Jun 22, 2016

A very good course with an excellent Professor who teaches step by step properly.

创建者 Prashant D

Mar 28, 2024

Thank you for providing such a comprehensive and insightful learning experience.

创建者 Shubham K

Jun 9, 2021

It was quite informative and up to date according to current market requirements

创建者 AMISHA S

Nov 23, 2020

This course is designed very well and it is very helpful full skill enhancement.

创建者 Matanat M

Oct 27, 2020

thanks for everything!! I am grateful to you for every information you taught me

创建者 Rima M

Oct 21, 2020

I love this course, and also the Subject was so well explained by Raj. Thankyou.

创建者 Sultan G

May 21, 2020

THİS COURSE ARE AMAİZİNG

I REALLY LİKE THİS COURSE. THE TEACHER VERY SUCCESSFULL.

创建者 Bharat P

Oct 13, 2021

excellent explanation of theories coupled with real corporate world experiences

创建者 Sweta P

Jul 18, 2020

Very informative with a touch to all essential area. Good course for beginners.

创建者 Mutiara M

Jun 24, 2020

The instructor keeps the material interesting to learn. Definitely recommended.

创建者 Jagada C

Apr 28, 2020

Thoroughly enjoyed it. Instructor made the subject fun as well as easy to learn

创建者 Sunil R

Apr 12, 2020

Wonderful Course all the models cover are useful in marketing analytics carrier

创建者 Sam R

Sep 19, 2017

Very good course with several actionable items for anyone working in marketing.

创建者 Emiliano A

Jan 20, 2022

Great content, especially for beginners in analytics, and marketing analytics.

创建者 S S

Aug 25, 2021

Very Good Program with good discussion on various Analytical concepts. Thanks.

创建者 Mohit G

Jul 8, 2020

Great content and teaching sytle. Live examples help you relate to the course.

创建者 Maddie O

May 29, 2020

Much more challenging than I anticipated, but I am glad to have stuck with it!

创建者 Vito A

Apr 24, 2020

Great course and give me applicable theory. Fully recommended for this course.

创建者 Ankit k s

Apr 9, 2020

it was a great experience to do a course of marketing analytics from Coursera.

创建者 Kitcha I

Aug 28, 2018

Very practical learning course, very dedicated instructor, highly recommended.

创建者 JE S

Mar 5, 2022

The course is very helpful especially to us Business Administration graduate.

创建者 Jazil N K

Sep 24, 2020

Got to acquire great skills, just enjoyed to have this to my Technical skills