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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

4.7
6,436 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

RN

May 31, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 17, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

筛选依据:

601 - Marketing Analytics 的 625 个评论(共 1,838 个)

创建者 Christian Y

May 4, 2020

Really challenging due to my engineering background but course contents made possible.

创建者 Bhavesh H S

Apr 27, 2020

Thank you so much Mr. Rajkumar Venkatesan Sir for providing maketing analytics course.

创建者 Vilailuck

Apr 24, 2020

It’s really good course, easy understanding and can take this one adapt for my working

创建者 Varun B

May 25, 2017

Though of a bit high level, the course is a gold when it comes to learning new things.

创建者 Poonam J P

Jun 4, 2020

Great in depth knowledge and nice (Squash & Vegetable) training done by Mr. Venkatesh

创建者 Barry E J

Jun 2, 2020

I recommend this course for marketers. The teaching method and materials are awesome.

创建者 Abhilash A

Apr 29, 2020

Good course, will recommend it to everyone i know who would be interested in this one

创建者 RANA D

Oct 22, 2019

I've learned and still am learning a lot of useful information thanks to this course.

创建者 SAKTHI B B

Sep 3, 2021

I had a great experience in learning with Rajkumar Venkatesan sir. Thank you so much

创建者 Antonio Y

Jul 5, 2020

Great course, I've written 20 pages of my notebook! Great insights and explanations!

创建者 Alya R

Jul 4, 2020

Great course, great lecturer, overall fun and recommended for beginners in marketing

创建者 Diya T

Jun 15, 2020

Raj was an amazing teacher with great real-world examples that enhanced my learning.

创建者 Maisha A

May 11, 2020

Very informative and quizzes are perfect to test the content taught. Easy to follow.

创建者 Nikki G

Sep 13, 2020

Loved this course! It was very informative and not too difficult or time-consuming.

创建者 ­김동규

Aug 10, 2020

It was very helpful and relevant to the my real work experience in marketing field.

创建者 Divyang P

Aug 3, 2020

I learned a lot helpful theories with practical examples. Thank You very Very much.

创建者 Prachi D

Jun 19, 2020

This course was very informative. I will surely do many such courses in the future.

创建者 TASAWWAR A

May 11, 2020

Excellent presenter & very informative that must be improve my abilities in future.

创建者 Mahin I C

May 9, 2020

So far the best course I've had on Coursera. Especially the teacher was incredible.

创建者 Daria G

Mar 2, 2018

Raj is the exciting teacher! Let's eat more vegetables!!! Cool! Thank you a lot! ;)

创建者 Prathamesh T

Jun 1, 2017

Really cool concepts and measurement techniques explained in simple and concise way

创建者 Cherif C

Mar 9, 2022

very helpful course and the best teacher that i have ever seen thank you very much

创建者 Marion M

Aug 22, 2020

Raj does an excellent job of explaining very tough concepts and making it fun too!

创建者 kusi j

Sep 2, 2020

I am really enthused to have this course of study..Thanks to the Lectuere, Mr Raj

创建者 Dogukan S

Aug 3, 2020

It was a really fun experience and I definitely learned a lot. God bless you all!