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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

4.7
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6,444 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

TS

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

PE

Mar 24, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

筛选依据：

1826 - Marketing Analytics 的 1838 个评论（共 1,838 个）

创建者 김장순

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Mar 4, 2024

Chapter.5 Peer evaluation is not taking place.

创建者 Aamir G

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Aug 10, 2020

The instructor himself not explaining well...

创建者 Eugene S

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Jun 17, 2018

too basic n theoretical, unnecessary jokes

创建者 Mahdi T C

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Jun 22, 2018

This course is much more difficult

创建者 SILVANA P V R

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Nov 4, 2020

Aun no recibo la certificación

创建者 svlhinn m

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Jul 31, 2016

A little be difficult for me.

创建者 bouthayna m

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Dec 7, 2018

pourquoi les quiz sont payés

创建者 Kanhaiya P

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Jun 24, 2020

course is too advanve

Yes

创建者 Fernanda Q

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Jul 8, 2025

Quiero darme de baja

创建者 Thierry L

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Oct 6, 2020

Cannot unsubscribe !

创建者 Suyash P

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Mar 5, 2018

sucks

创建者 Serina

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Oct 24, 2020

nono

创建者 katty t

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Jan 16, 2021

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