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学生对 University of Virginia 提供的 Marketing Analytics 的评价和反馈

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6,444 个评分

课程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

热门审阅

TS

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

PE

Mar 24, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

筛选依据：

1026 - Marketing Analytics 的 1050 个评论（共 1,838 个）

创建者 sasanka k

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Mar 5, 2022

Great course to learn marketing

创建者 Estrella D V

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Jun 3, 2021

para los que estudian marketing

创建者 isha d

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Sep 11, 2020

It was great to do this course.

创建者 Lai K P

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Jul 5, 2020

Very insightful and challenging

创建者 Simone b

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Jun 13, 2020

Great course, very informative!

创建者 Muzemil M

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May 6, 2020

it is a very interesting course

创建者 Sandip D

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Apr 21, 2020

Amazing and breathtaking course

创建者 Faycel A

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Mar 21, 2020

it has been a great opportunity

创建者 Enrico M

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Dec 19, 2020

Realy intristing and formative

创建者 SIDIQ R

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Nov 16, 2020

The course was very insightful

创建者 Tisha A

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Sep 29, 2020

Thank you. I learn many things

创建者 Eunice C Y

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Jul 8, 2020

great course, very interesting

创建者 Priyanka J

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Jun 24, 2020

It is very informative course.

创建者 Aniket A

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Jun 18, 2020

amazing insights.great course.

创建者 Jaydipkumar P P

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Jun 6, 2020

nice course with best lecturer

创建者 Vishvas K

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Jun 5, 2020

great course. very informative

创建者 Yvonne

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Apr 26, 2020

Content was concise but great!

创建者 Ji, C

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Aug 4, 2018

Great examples from real life!

创建者 Claudia E

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Jul 21, 2024

Muy interesante, muy completo

创建者 Olga

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Sep 9, 2022

I like it

Very good and useful

创建者 Nitin S

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Sep 17, 2021

Best Course I have ever done.

创建者 SAJAL K D

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Aug 20, 2020

Very interesting way to teach

创建者 sai v

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Jul 19, 2020

Clear and concise explanation

创建者 G R

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Jun 2, 2020

good experience and useful...