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返回到 Digital Product Management: Modern Fundamentals

学生对 University of Virginia 提供的 Digital Product Management: Modern Fundamentals 的评价和反馈

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课程概述

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

热门审阅

JW

May 22, 2019

I'm totally a Newbie about Digital Product Management. I learn a lot of New Things. I hope this Certificate will advance my career. Thank you Professor Alex Cowan for teaching me a lot of things.

MT

Nov 5, 2020

Very well structured course with a meaningful overview of methods and approaches to digital product management. I will certainly implement some if not all of what I learned in my own organization.

筛选依据：

801 - Digital Product Management: Modern Fundamentals 的 825 个评论（共 1,405 个）

创建者 Mia P

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Jul 28, 2019

Great course. Love the instructor's teaching style.

创建者 Faisal R

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Jul 9, 2023

Good way to advance your skill to Product Managing

创建者 Augustine A O

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Dec 22, 2022

Well structured and delivered. Thank you Mr. Alex.

创建者 Matthias P

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Sep 27, 2022

Great Introduction to Digital Product Development

创建者 Srinath S

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May 22, 2021

Excellent course for any aspiring product manager.

创建者 amal m

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Nov 11, 2020

Very clear and comprehensive. It was fun to learn!

创建者 Shrangesh R

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Jul 21, 2020

It's good opportunity to us, thank you coursera ☺️

创建者 Airuero A A

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Jan 17, 2023

A very enriching experience. Concise and detailed

创建者 Meenakshisundaram P

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Jan 2, 2022

Excellent certification program and great topics!

创建者 Rafael M

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May 9, 2020

Awesome course! Looking forward to the next ones!

创建者 Thembinkosi M

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Oct 28, 2025

so much learning and new ways of thinking taught

创建者 Abhik C

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Feb 26, 2021

Very practical and actionable! I love the course

创建者 Irina D

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Aug 19, 2020

Brilliant, well structured, very helpful course.

创建者 Bernd D H

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May 18, 2020

Really great course with awesome practical tips!

创建者 Shagun J

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Dec 26, 2022

Well crafted program and good insights to learn

创建者 YASH J

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Jun 5, 2021

It has provide me very detail perspective in PM

创建者 Christopher W

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Mar 4, 2021

Great content and great tutor - really loved it

创建者 ADITYA A

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Jul 8, 2020

Learned a lot. Great Course. Thank you so much.

创建者 Johan S

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Jul 7, 2020

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创建者 rajamanohar p

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Jun 15, 2020

Concepts are explained with real good examples.

创建者 Alexey T

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Apr 5, 2019

Just amazing!

I am impressed. Clever and useful.

创建者 Rakesh S

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Nov 12, 2018

This is simply a Great course. Thank you, Alex.

创建者 Ashish P

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Sep 11, 2023

very well structured and well balanced course.

创建者 Jaume S M

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May 8, 2021

Great course. Alex spreads a lot of knowledge.

创建者 Luis F V T

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Sep 6, 2020

It was very helpful and practical! Thanks Alex