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学生对 University of Virginia 提供的 Artificial Intelligence in Marketing 的评价和反馈

4.6
329 个评分

课程概述

AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies? In this course, developed at the Darden School of Business at the University of Virginia, and delivered by Professor of Business Administration Raj Venkatesan, you will explore an important frontier of digital transformation in marketing. You will examine three key forces that enable AI in marketing strategies - Algorithms, Networks, and Data - and gain a deeper understanding of how businesses in a wide variety of industries can get the most out of this exciting technology. You will see real world examples of successful companies like Ford, Netflix, and the Washington Post using AI to take on the competition in new and creative ways, and hear from experts about how AI is shaping the present and the future in their respective industries. You can learn more about Raj by following his posts on Twitter (@rajkumarvenk) and on LinkedIn: https://www.linkedin.com/in/education-marketing....

热门审阅

YG

Apr 9, 2023

It was a really good and helpful course. I learnt about the use of Artificial Intelligence, algorithms, data, networks and their applications.

MA

Nov 27, 2023

Awesome course. Weel-designed, the content is quite informative. Please do a specialization in the fields of "Marketing" and "Finance".

筛选依据:

26 - Artificial Intelligence in Marketing 的 50 个评论(共 98 个)

创建者 Samer A A

Mar 11, 2024

"Thank you immensely for offering such an exceptional course. I've gained invaluable knowledge and skills from your instruction, and I'm truly grateful for the opportunity to learn from you. I wholeheartedly endorse this course to others seeking to enhance their understanding in this field."

创建者 Raja M

Aug 22, 2023

I would like to thank Mr. Raj & all team members associated with this course and once again would like to convey my sincere appreciation to Mr. Raj particularly for explaining the subject very well. All the inputs/data/videos are excellently prepared and presented.

创建者 Karen C

Mar 15, 2024

The real-life examples outlined in the course are insightful and relatable. The course materials are easy to follow, and suggested readings are useful to anyone interested in furthering their marketing career.

创建者 Umar A

Mar 15, 2024

I have an engineering background and I found the course enlightening. Discovering network business models was a new for me and a primer on the role of AI in marketing gave me a base to deep dive further.

创建者 andres c

Oct 20, 2024

Excellent Course, it combines real cases with theory as well as robust insights. I definitively recommend it. The professor explain the topics in a simple and clear way.

创建者 Farrell H

Sep 15, 2025

This course was very helpful and challenging. I found the coursework valuable and eye-opening for how important mastering AI will be for the future of any marketer.

创建者 Tiya P

Sep 9, 2024

It was a very insightful journey I had by taking this course. The content was to the point and I liked the part were it asked us to reflect on each lessons.

创建者 Morteza A

Nov 28, 2023

Awesome course. Weel-designed, the content is quite informative. Please do a specialization in the fields of "Marketing" and "Finance".

创建者 Stuart B

Oct 24, 2023

Great materials, easy to follow and explanation of complex subject matter by using real life examples is of huge benefit

创建者 Marc M

Jan 14, 2025

très intéressant et didactique, je le conseil fortement. very interesting and educational, I highly recommend it

创建者 Patricia C

Mar 7, 2025

Well structured and dynamic course, gives you a good basis to integrate AI new reality into marketing.

创建者 Roger T

Sep 9, 2025

Great overview of applications. The course is a mix of practical examples together with theory!

创建者 Gregory B

Jul 18, 2025

Very good course to get some good ideas on how to boost the business through marketing and AI.

创建者 Tania P

Jan 17, 2025

Great course. AI concepts presented in a good way and good examples from different industries.

创建者 Snigdha S

May 26, 2022

Perfect course for creating a strong base for understanding AI in Mkting.

创建者 Viktoria Y

Jan 24, 2025

Гарний курс. Багато прикладів. Інформація змістовна. Дуже сподобався.

创建者 Tomas P

Mar 18, 2024

Muy buen curso para principiantes e iniciar en el mundo de la AI

创建者 Ryan J S R

Feb 5, 2025

Amazing Raj. Your enthusiasm on the topic is really appreciated

创建者 nilce v v l

Jan 14, 2024

I loved it, it helped me to have more clarity in some concepts.

创建者 Krista A

Mar 21, 2025

Very informative and useful information throughout the course!

创建者 Esmeralda B

Aug 15, 2024

este curso fue genial , me gusto lo que aprendí.

创建者 Stephen P

Jul 4, 2024

Excellent, Professor Raj used real-life examples.

创建者 Ambrish s

Jul 16, 2023

great learning experience with professor Rajkumar

创建者 yepin S

Feb 16, 2023

A valuable course for marketing data scientists.

创建者 Fabrizio R

Apr 15, 2024

Very very interesting and usefull. Thanks Raj !