Name: Managing Uncertainty in Marketing Analytics
Brand: Emory University
Availability: OnlineOnly
Rating: 4.3 (11 reviews)

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学生对 Emory University 提供的 Managing Uncertainty in Marketing Analytics 的评价和反馈

4.3

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68 个评分

课程概述

Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they make, they can anticipate a wide range of possible outcomes and recognize the extent of uncertainty on the decisions that they make. In Incorporating Uncertainty into Marketing Decisions, learners will become familiar with different methods to recognize sources of uncertainty that may affect the marketing decisions they ultimately make. We eschew specialized software and provide learners with the foundational knowledge they need to develop sophisticated marketing models in a basic spreadsheet environment. Topics include the development and application of Monte Carlo simulations, and the use of probability distributions to characterize uncertainty....

1 - Managing Uncertainty in Marketing Analytics 的 11 个评论（共 11 个）

创建者 Jairo J N P

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Jun 13, 2017

In one word: USEFUL. And that is a lot these days. I use the concepts (and excel tools) everyday!

创建者 S. J D I

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Jun 5, 2017

Great course with very applicable skills for professional or personal life.

创建者 Alvin B

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Jan 22, 2021

Thanks this course is hands-on!

创建者 Arjun S

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Dec 16, 2018

tough but informative course

创建者 Lai K P

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Jul 12, 2020

Great insights

创建者 1817_KRISHNANSHU

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Nov 29, 2023

good

创建者 Mona A A

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Sep 18, 2020

GOOD

创建者 Arindam G

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Jun 11, 2020

The instructor instructions were very brief for the assignments and tests. The questions in the test were very difficult to understand as to what answer is required.

创建者 Elena W

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Sep 25, 2017

Just as other courses in the series, this course offers hands-on experience with statistical analysis and many opportunities to apply acquired learnings in practice.