Chevron Left
返回到 Think Outside the Inbox: Email Marketing

学生对 Google 提供的 Think Outside the Inbox: Email Marketing 的评价和反馈

4.8
星
2,839 个评分

课程概述

Think Outside the Inbox: Email Marketing is the fourth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

热门审阅

AS

Oct 25, 2022

V​ery informative course. I enjoyed the presenter as well. Very good hands on approach. Would suggest a "mock" acted out presentation to help visualize a presentation to stakeholders.

SS

Jun 4, 2023

I liked the course it did cover a lot of information . I feel there could have been more material and assignments to make you more familiar and confident. I will surely recommend it to others.

筛选依据：

326 - Think Outside the Inbox: Email Marketing 的 350 个评论（共 610 个）

创建者 Rotifa O P

•

Nov 27, 2022

I am glad i took this course.

创建者 BreÁnna H

•

Oct 8, 2022

Helpful, Increased challenge

创建者 Abdelrahman E

•

Sep 4, 2022

thank you coursera and google

创建者 AN G N

•

Jul 11, 2023

It is a hard course to pass.

创建者 Ranish B

•

Feb 21, 2023

Great instructor and design!

创建者 Barbara P

•

Jan 18, 2023

Interesting and informative!

创建者 Shahbaz A

•

Oct 6, 2022

Excellent insightful course

创建者 meryem e k

•

Oct 4, 2023

Great course, Thanks Google

创建者 Travis

•

Mar 9, 2023

It is a compelling session.

创建者 Xiaoxiao L

•

Nov 5, 2022

Always learn something new!

创建者 Ankur R

•

Oct 1, 2022

it's very easy and helpful

创建者 Valeriia B

•

Dec 21, 2024

Very helpful and engaging!

创建者 Malcorps C

•

Dec 3, 2023

great on theory & practice

创建者 James R

•

Aug 24, 2023

Cool! I have learned a lot

创建者 Mohammad r M

•

Oct 13, 2024

The course was convenient

创建者 Marjorie B

•

Jun 27, 2024

More power and God bless.

创建者 Christian H K G

•

May 31, 2024

T'was nice and insightful

创建者 Tadjadine M a

•

Feb 2, 2024

IT IS VERY USEFUL CONTENT

创建者 Bryan M

•

Sep 7, 2023

Great information so far.

创建者 Adriana t

•

Jul 24, 2023

I learn a lot thank you !

创建者 Zaheer A S A

•

Jul 4, 2023

great learning experience

创建者 Anieti U

•

Apr 18, 2025

really deep and on point

创建者 andres c

•

Oct 10, 2025

Very clear and useful !

创建者 THAN N T S

•

Nov 3, 2024

very good for beginners

创建者 Babar A

•

Sep 2, 2023

thank for this platform