中This course provides a forward-looking perspective on the trends, challenges, and opportunities that will define the future of sports marketing. Learners will explore strategies for international expansion, how to adapt to cultural differences, and how brands like Real Madrid C.F. have achieved global success.
The Future of Sports Marketing
您将学到什么
Expand into global markets and adapt to cultural differences.
Design fan-first models with personalized content and memberships.
Build modern revenue streams with digital products and pricing innovation.
您将获得的技能
- Customer Engagement
- Cultural Sensitivity
- Business Management
- Data-Driven Decision-Making
- Digital Transformation
- Marketing Strategy and Techniques
- Content Strategy
- Price Negotiation
- Innovation
- User Experience Design
- Augmented and Virtual Reality (AR/VR)
- Metadata Management
- Customer experience improvement
- Global Marketing
- Artificial Intelligence
- Revenue Management
- Personalized Service
- Business Modeling
- Customer Relationship Management
- Brand Management
要了解的详细信息
可分享的证书
添加到您的领英档案
最近已更新！
August 2025
作业
6 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Sports Marketing: The Technological Formula 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有3个模块
Examine strategies for expanding into international markets and harnessing cultural diversity to drive marketing success. Learn from Real Madrid’s global achievements and discover how world-class brands build their international presence.
涵盖的内容
6个视频3篇阅读材料2个作业1个讨论话题
Explore the shift from traditional marketing to models that put fans at the center. This module covers personalized experiences, exclusive content, memberships, and experiential marketing strategies that foster deeper fan loyalty and engagement.
涵盖的内容
6个视频3篇阅读材料2个作业1个讨论话题
Unlock strategies for diversifying revenue streams in sports marketing. Learn about innovative approaches to ticketing, merchandise, digital content, and premium memberships that maximize growth and ensure long-term sustainability.
涵盖的内容
6个视频3篇阅读材料2个作业1个讨论话题
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师
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常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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