By putting customers front and center, can companies pull ahead—and stay ahead—of their rivals? Understanding who your customers are and how their needs change allows you to deliver superior value that competitors cannot easily copy. By mastering the way you communicate that value, you ensure your products and services resonate deeply and win over your target audience.
Succeed with Customers
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您将学到什么
Learn deeply about customers and identify ways to deliver additional value.
Develop a customer-focused team by empowering employees.
Appraise market data to research target customers and foster a marketing orientation across the organization.
Formulate and implement a marketing plan that aligns the marketing mix to reach global customers.
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Leadership for Everyone 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有3个模块
Only by putting customers front and center can companies pull ahead—and stay ahead—of their rivals. Learn how to identify your key customers, their changing needs, and the actions you can take to improve their experience.
涵盖的内容
4个视频18篇阅读材料1个作业
No matter how good your product or service is, the way you communicate with your customers can determine its success. Discover the forces that influence the purchasing habits of your customers and learn how to win them over with an effective marketing strategy.
涵盖的内容
16个视频35篇阅读材料1个作业
涵盖的内容
2个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师
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