Name: Storytelling / Re-brand your Brand
Brand: Universidad de Palermo
Availability: OnlineOnly
Rating: 4.3 (6 reviews)

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学生对 Universidad de Palermo 提供的 Storytelling / Re-brand your Brand 的评价和反馈

4.3

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20 个评分

课程概述

In this fascinating online course you will be able to explain the concept of storytelling, how can be used on any organization or personal brand. Also, you will acquire the tools to create brand stories through traditional and new media communication channels. By taking this course, you will be able to critically evaluate the utilization of narrative strategies across different sectors and genres and apply a storytelling method to a practical project. To succeed in this course, you should be a professional with at least 2-3 years of experience in an organizational setting. Having specific experience in a design role or working with designers will be helpful. By the end of this course, you will be able to: - Interpret the need for stories on the human brain. - Identify the key concepts that make a story memorable. - Differentiate between tactical and strategic storytelling. - Apply the concept of attention economy. - Identify what is needed in order to create a story with numbers. - Identify what kind of visual aid is important to communicate our story. - Recognize what is needed in any organization to create a narrative. - Distinguish different kind of stories and narrative that applies to brands....

1 - Storytelling / Re-brand your Brand 的 6 个评论（共 6 个）

创建者 Cindy J

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Mar 27, 2024

The content was theoretical without any examples of real world application. It was simplistic and not very dynamic in its instructional approach.

创建者 Gary S

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Jun 12, 2023

Quite interesting, but a lot of the material is common to the screenwriting courses that I have taken. On occasion it was hard to follow the presenters, because their accents were very strong and the transcript was poor. And you spelled Chris Vogler's name wrong!

创建者 Melanie F

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Jan 17, 2024

Absolutely loved the course! It's been a game-changer for me. The content is easy to grasp, and super engaging. Honestly, couldn't be happier with what I've learned. Thank you!