中In this fascinating online course you will be able to explain the concept of storytelling, how can be used on any organization or personal brand. Also, you will acquire the tools to create brand stories through traditional and new media communication channels. By taking this course, you will be able to critically evaluate the utilization of narrative strategies across different sectors and genres and apply a storytelling method to a practical project.
Storytelling / Re-brand your Brand
您将学到什么
Understand the concept of storytelling and its applicability to organizations and personal brands.
Acquire tools to create brand narratives using both traditional and new media communication channels.
Develop the ability to analyze narrative strategies in various fields and genres, and apply storytelling techiques to real-world projects.
您将获得的技能
要了解的详细信息
可分享的证书
添加到您的领英档案
作业
18 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Business Innovation and Digital Disruption 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有4个模块
Understand what storytelling is and what is not, the need of all human being to be told stories and how this can be used from a business point of view.
涵盖的内容
5个视频7篇阅读材料4个作业2个讨论话题
For any brand, it is imperative to go beyond a simple comercial or gimmick. In this module we will learn the techniques to communicate strategically meanwhile embracing new rules and strategies for the digital age.
涵盖的内容
9个视频2篇阅读材料5个作业1个讨论话题
Sometimes narrative are not stories but the stories that are told by numbers.
涵盖的内容
4个视频3篇阅读材料4个作业3个讨论话题
A brand could be a commercial object or even a person. How do you create the story that goes with it?
涵盖的内容
4个视频5篇阅读材料5个作业2个讨论话题
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师
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人们为什么选择 Coursera 来帮助自己实现职业发展
Felipe M.
自 2018开始学习的学生
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Jennifer J.
自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
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自 2021开始学习的学生
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学生评论
4.3
20 条评论
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SM
5
已于 Jul 7, 2025审阅
Really interesting topics. The papers presented during the modules of this course were very useful.
常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
更多问题
提供助学金，