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Social Media Data Analytics

本课程是 Social Media Marketing 专业证书的一部分

位教师：Hurix Digital

包含在中

了解更多

3个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

4 小时完成

灵活的计划

自行安排学习进度

3个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

4 小时完成

灵活的计划

自行安排学习进度

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累 Marketing 领域的专业知识

本课程是 Social Media Marketing 专业证书专项课程的一部分

在注册此课程时，您还会同时注册此专业证书。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
通过 Coursera 获得可共享的职业证书

该课程共有3个模块

Mastering Social Media Data for Business Insights is an intermediate-level course designed for marketing professionals, data analysts, and business intelligence specialists who want to transform social media noise into strategic business intelligence. In today's digital landscape, organizations need professionals who can extract meaningful insights from the 2.5 quintillion bytes of social media data generated daily. This course equips you with the technical skills and strategic mindset to collect, analyze, and visualize social media data effectively using Python, APIs, and advanced analytics tools. You'll learn to identify trends across Twitter, Instagram, and LinkedIn, create compelling data visualizations that drive action, and implement predictive models that anticipate customer behavior. Through real-world case studies from companies like Amazon, McDonald's, and educational institutions, you'll discover how social media analytics drives measurable business outcomes. The course combines video lessons, hands-on coding exercises, and a comprehensive capstone project where you'll develop a complete social media analytics strategy. Whether you're looking to enhance your current analytics capabilities or transition into social media intelligence, this course provides the foundation to turn social media data into competitive business advantages.

单元详情

In this foundational lesson, learners will explore the critical role of social media analytics in modern business strategy. They'll discover key performance metrics, learn data collection methods using APIs, and begin working with sentiment analysis tools. Through real-world examples from McDonald's global campaigns and Amazon's personalization strategies, learners will understand how analytics transforms raw social data into actionable business insights.

涵盖的内容

4个视频2篇阅读材料1个作业

4个视频总计20分钟

Introduction and Welcome4分钟
The Business Case: Why Social Media Analytics Matters Now6分钟
Essential Metrics: Beyond Likes and Shares5分钟
Sentiment Analysis: Reading Between the Lines5分钟

2篇阅读材料总计19分钟

Welcome to the Course: Course Overview4分钟
Data Collection Fundamentals: APIs, Tools, and Best Practices15分钟

1个作业总计10分钟

HOL: Build Your First Social Media Analytics Dashboard10分钟

This lesson focuses on transforming complex social media datasets into compelling visual narratives that drive business decisions. Learners will master essential visualization tools, design effective dashboards, and develop skills in visual storytelling that make complex analytics accessible to stakeholders. Through practical applications inspired by successful campaigns from Coca-Cola and Zomato, students will create professional visualizations that clearly communicate social media trends and actionable insights.

涵盖的内容

3个视频1篇阅读材料1个作业

In this capstone lesson, learners will apply comprehensive analytical frameworks to evaluate social media strategy effectiveness and demonstrate measurable business impact. Through detailed analysis of real-world case studies from Amazon's personalization campaigns and Nike's social listening strategies, students will learn to measure ROI, assess campaign performance, and provide strategic recommendations. The lesson culminates in a comprehensive capstone project that integrates all course learning objectives.