中With over 6 billion people using social media globally (Statista), social media is a critical driver of brand visibility, engagement, and growth. Whether you're an aspiring social media manager, marketer, entrepreneur, or freelancer, this course gives you a solid foundation in strategy and management for marketing success.
Social Media Marketing
您将学到什么
Gain essential skills in social media marketing and management to elevate your digital marketing and growth hacking journey.
Develop a social media strategy by mastering planning, goal-setting, and platform selection across channels like Facebook, Instagram, LinkedIn, & X.
Create and manage engaging content across various formats using tools like Canva & inVideo for enhanced audience interaction and community building.
Analyze and optimize performance using key metrics and management tools to monitor campaigns, measure engagement, and refine strategies.
您将获得的技能
- TikTok
- Calendar Management
- Growth Strategies
- Scheduling
- Social Media Strategy
- Social Media Management
- Content Marketing
- Social Media
- Drive Engagement
- Market Research
- Digital Marketing
- Content Performance Analysis
- Data-Driven Decision-Making
- Social Media Marketing
- Brand Awareness
- Social Media Campaigns
- Branding
- Content Creation
- Customer Engagement
要了解的详细信息
可分享的证书
添加到您的领英档案
最近已更新！
July 2025
作业
12 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
此课程作为 的一部分提供
在注册此课程时，您还需要选择一个特定的合作项目。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有4个模块
This module provides a foundational understanding of social media planning and strategy. It covers the core principles of organic social media, its role in digital marketing, and how it differs from paid strategies. You will learn how to develop an effective social media strategy, including setting clear goals, identifying target audiences, and selecting the right platforms based on brand objectives. Further you will learn growth hacking approaches to organic social media to grow your audience. By the end of this module, you will have a structured approach to planning and executing organic social media campaigns that align with business goals.
涵盖的内容
5个视频2篇阅读材料3个作业6个插件
This module focuses on the essentials of content creation and calendarization for social media. You will explore different content types, best practices for optimizing content, and strategies for maintaining a consistent brand voice. The module also covers social media calendarization, ensuring that content is planned, scheduled, and optimized for maximum engagement. The module also covers how growth hacking can be leveraged for User-Generated Content (UGC) and social media content. By the end of this module, you will be able to create, optimize, and schedule high-performing social media effectively.
涵盖的内容
9个视频1篇阅读材料4个作业7个插件
This module focuses on managing and analyzing social media activities effectively. You will explore techniques for building and nurturing an online community, responding to comments and direct messages (DMs), and using engagement strategies. Further you will explore practices of growth hacking in growing your social media community. The module also covers social media analytics, helping you track organic performance metrics such as likes, shares, comments, and reach to refine content strategies. Additionally, you will get experience with social media management tools for scheduling, monitoring, and analyzing performance. By the end of this module, you will have the skills required to manage social media platforms efficiently and make data-driven decisions.
涵盖的内容
6个视频1篇阅读材料4个作业6个插件
The module includes a final project based on the concepts covered in the course. In this module, you will also attempt a graded quiz to test and reinforce your understanding of concepts.
涵盖的内容
1个视频2篇阅读材料1个作业1个应用程序项目2个插件
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将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
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自 2020开始学习的学生
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常见问题
This course is designed for professionals who want to start a career or develop their skills in social media management or digital marketing.
It is ideal for entrepreneurs, startup founders, small business owners, bloggers, influencers, and recent graduates aiming to enter the digital marketing field.
A social media strategy is a structured plan that outlines your goals, target audience, platform selection, content plan, and success metrics. It ensures your efforts are aligned with your brand and business objectives.
Growth hacking in social media means using creative, strategic techniques to grow your audience quickly—without relying on big ad budgets. It involves experimenting with content styles, trending topics, hashtags, and platform features to increase visibility and engagement in a short time. It's a fast-moving, results-focused approach to building your presence.
更多问题
提供助学金，