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学生对 Northwestern University 提供的 Social Marketing Capstone Project 的评价和反馈

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367 个评分

课程概述

Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy. 2016 Capstone Schedule: 1st offering begins on February 29 (2/29/16). It will be offered again starting on May 23 (5/23/16), August 29 (8/29/16), and November 28 (11/28/16),...

热门审阅

MS

May 23, 2017

Learning by doing, and having fun with such enjoyable teaching style by a world leading top-notch Prof! Just as good and even better than a lot of my Ivy League profs! What else can you ask for?

AS

Aug 15, 2017

Really learned a lot from this Capstone even though I had already been working in social media before starting it. Very in-depth and the professor shared tons of practical resources.

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26 - Social Marketing Capstone Project 的 50 个评论（共 78 个）

创建者 Robin G

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Mar 26, 2016

Holy cow, the capstone project is amazing! I presented it to my boss, who has asked me to present my plan to the Senior Leadership Team in 2 weeks.

创建者 Igor S

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Sep 24, 2016

Thank you to all the team for such an amazing course. I love each one course within the Social Media Marketing. Really great.

创建者 Sayo A

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Oct 19, 2017

Excellent course! It is very practical and hands-on. I definitely completed the course confident in my new skill.

创建者 Maria R R

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Sep 27, 2020

Randy made the course very interactive! Enjoyed the speakers that were got on board as well! Thank you!

创建者 Bella G

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Aug 23, 2021

I learned so many valuable skills and was inspired to continue on with a degree in marketing.

创建者 Elekwachi P A

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Mar 27, 2018

Amazing course. it warps up everything in the 5 preceding social marketing specialization.

创建者 Dominic A

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Jul 14, 2020

Excellent overall. Different strategies from leaders in the field.

创建者 Brett C

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Oct 16, 2020

Learned so much! Thank you so much for the opportunity,

创建者 Muhammad R Q

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Jan 14, 2021

I was very very happy to learn social marketing course

创建者 Dennis G

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Feb 25, 2017

Great course. Loved the content and its delivery.

创建者 Karl L J

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Mar 27, 2016

Awesome !! Thanks for a great learning project.

创建者 Vasanth R

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Aug 16, 2020

Capestone should be must when doing any course

创建者 Tayyab T

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May 29, 2025

Best course it's very helpful for my career

创建者 Pierrette M P M

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Mar 26, 2016

Excellent introduction to marketing budgets

创建者 Mubasher N

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Apr 1, 2021

its amazing from start to the end

i love it

创建者 Apichart T

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Aug 19, 2017

make me understand how to calculate ROI

创建者 viettm8

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Jul 28, 2025

Nice content, and practical exercises

创建者 Keyshawna H

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Nov 26, 2020

Very educational and entertaining

创建者 Joice F B

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Jan 23, 2021

it was quite a challenging job!

创建者 Learn F

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Sep 19, 2017

Fantastic and a great help.

创建者 Baqir

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Mar 24, 2021

very good way of teaching

创建者 Ignacio M N

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Dec 5, 2019

Excelente especialización

创建者 Shilpi P

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Jul 22, 2017

Extremely valuable

创建者 Sebastian S

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Apr 3, 2016

Very very useful

创建者 VÕ T Â

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Dec 31, 2024

Great coure