Chevron Left
返回到 Content, Advertising & Social IMC

学生对 Northwestern University 提供的 Content, Advertising & Social IMC 的评价和反馈

4.7
星
1,108 个评分

课程概述

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

热门审阅

FS

Sep 19, 2016

This is nice! Cool interviewers, nice pace. Some of the terms are unnecessarily redundant, but in overall they make sense and paint a clear picture.

MS

Sep 12, 2020

I learnt a lot about Content, Advertising & Social IMC. I really enjoyed the course. Thank you to all Speakers & professors for sharing videos and reading .

筛选依据：

51 - Content, Advertising & Social IMC 的 75 个评论（共 170 个）

创建者 Mohamed S S S

•

Apr 20, 2020

I really liked this course especially the A/B testing part and the KPI's part

创建者 Shamika K

•

May 1, 2020

Coursera provide is good knowledge for students. I like learning process.

创建者 Haneen k

•

Dec 30, 2023

Information rich course that well change your perspective on many things

创建者 Vikas D

•

Jun 5, 2016

Good detailing and examples shared help to understand concepts better.

创建者 Santiago M

•

Nov 10, 2020

Happy! Build up a little bit more my knowledge on Social Marketing.

创建者 Mark B

•

Aug 6, 2017

Excellent course providing valuable insights to approaching social

创建者 Sophie Q

•

Sep 24, 2020

Very useful theories and tips for various marketing strategies!

创建者 Eugene T

•

Jan 4, 2016

Great coverage on content creating and Social IMC strategies

创建者 Danielle C

•

Oct 21, 2018

A little lengthy but managed to get through it and enjoy it

创建者 Patrick L

•

Nov 16, 2016

Join the winning team were all is happening. Great Course.

创建者 ANTONIO T

•

Sep 24, 2016

Excelente Course. It needs more languages in the subtitles

创建者 Sharmistha M

•

Mar 26, 2020

The A/B Split test is explained so simply and perfectly.

创建者 Auadhati D

•

May 15, 2020

i loved this course, its really helpful and productive

创建者 Josefina C

•

Jan 2, 2017

Excellent course. Contains a really useful information.

创建者 Michael L

•

Jul 3, 2021

Challenging courses, Thank you for the explanation.

创建者 Dzenan B

•

Jan 6, 2016

Great course with excellent examples and materials.

创建者 Nelly M C S

•

Jun 3, 2021

Excelente curso. Excelente Facilitador. GRACIAS

创建者 Dominic E

•

Nov 13, 2020

Excellent information if you want to scale up.

创建者 Ho T V

•

Dec 23, 2019

Good course, brings a lot of useful knowledge!

创建者 Geoffrey K

•

Jan 11, 2016

Extremely well explained and great teachers.

创建者 Rajveer S A

•

Sep 24, 2025

Great way to Learn about marketing industry

创建者 Asita S

•

Mar 15, 2023

Very details and simple way of explanations

创建者 Tifanny S

•

Sep 11, 2021

Very clear explanation, and very practical

创建者 Vay R

•

Dec 7, 2016

My favorite in the specialization thus far

创建者 B M R

•

Dec 18, 2015

Nice course. Thanks to all the professors.