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学生对 University of California, Davis 提供的 Qualitative Research 的评价和反馈

4.7
462 个评分

课程概述

In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative research methods and evaluate when and how to use them for your research project. Week 2: Design the qualitative instruments necessary for your interviews or focus groups, and plan your recruitment efforts. Write questions and prompts to ask in an interview or focus group. Design a moderator guide and a screening questionnaire to use when recruiting your participants. Week 3: Recruit participants for your focus group and apply techniques to ensure they show up and participate. Act as a moderator during your focus group and apply strategies to handle various types of situations. Probe responses and engage participants in a group discussion, while collecting qualitative data and keep the discussion moving. Week 4: Organize and analyze the data you have collected. Transcribe the audio from your focus group or interview and interpret your notes. Write a focus group report that can be presented to your stakeholders and see how this information might relate to your quantitative research. Take Qualitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the first course in this specialization, Research Report: Initiating Research, before taking this course. By completing the second class in the Specialization you will gain the skills needed to succeed in the full program....

热门审阅

DS

Sep 6, 2020

Really good! But be sure to take up the first courses if you're new to Market Research, and honestly, if you already have experience in this. You will learn a lot! :D Very recommendable

AR

Jul 4, 2023

I felt like this course did a pretty good job equipping you to write and understand screeners, qualitative questions, and tackle all the steps involved in a focus group.

筛选依据:

26 - Qualitative Research 的 50 个评论(共 99 个)

创建者 Flt L G R

May 16, 2020

THANKS

创建者 Mark D

May 27, 2020

I would have liked to see more about the thematic analysis. There are now some very good low cost or free Computer Assisted Qualitative Analysis System.

创建者 Descartes D

Oct 27, 2019

This course is very interesting. Explanations were clear and in a short period (4 weeks) I learned a lot about qualitative research. Thanks!

创建者 Devkant K

May 2, 2020

Well designed and nicely delivered.

创建者 Paras V

Jul 2, 2020

nyc work mam

创建者 Daniel B

Aug 9, 2024

Great course that covered the main aspects of conducting qualitative research for market research for those with little or no background. It explained the pros and cons of qualitative approaches and how it fits within the context of the research journey and the key elements of the process and how to deliver them.

创建者 John P D

Oct 11, 2020

I enjoyed Prof. Suzan presentations,

It was so exciting and impressive.

I will pass the message to my colleagues, and I hope to complete my journey throughout the Market Search course.

Again, thanks a lot Prof. Suzan for your kind and motivational teaching.

Sincerely,

John Paco Dradria

创建者 Rohan N K

Feb 13, 2022

I got In -depth Knowledge about qualitative research. It teaches us both theoretical and practical knowledge. The facilitator of the course is highly knowledgable and skillfull. Learnt a lot about general research and qualitative research

创建者 Alena A

Jul 5, 2020

I found the course rather challenging, but it was fun nevertheless. Susan Berman is an excellent teacher. I particularly appreciated her practical approach and the possibility to view sample documents after completing the task.

创建者 Abigail R

Jul 5, 2023

I felt like this course did a pretty good job equipping you to write and understand screeners, qualitative questions, and tackle all the steps involved in a focus group.

创建者 Erica C

Dec 1, 2022

Esse é um curso muito completo para quem tem interesse em pesquisa de mercado. As atividades são envolventes e , de fato, proporcionam aprendizado.

创建者 Malini R

Aug 25, 2020

Worth doing the course,very well explained sessions, review questions help us check if we understood concepts correctly, a good experience

创建者 Sruthi M

Feb 13, 2023

Helped me a lot in understanding focus group discussions.Thank you.

I loved the way the classes were conducted and the course criteria.

创建者 Rose A

Oct 22, 2023

wonderfully designed course and this lays a great foundation for a qualitative research for those who aim to explore the field.

创建者 Anup B

Jul 28, 2020

Wonderful course. The energy level of the instructor is something I admire. I am glad that I enrolled for this course.

创建者 Ikhtiar A

Sep 19, 2023

Excellent course and method. The material presented in video and assignment were more beneficial in learning process.

创建者 Arushi G

Sep 8, 2021

The course provided a complete round for qualitative research. It was amazing studying from wonderful instructors.

创建者 Lucy W

Jul 11, 2022

The course is very well designed and presented. The instructor is amazing, and I enjoyed the classes very much.

创建者 Partha S

May 17, 2022

Excellent content and wornderful insights. SOme more downloadable docs or handouts would be appreciated.

创建者 Tetyana C

Oct 7, 2020

the course is very understandable and instructor is great, very good presentation and explanation.

创建者 Vijeta K

Jun 17, 2020

Susan ma'am is really awesome & the way she has given the real example of focus group is amazing.

创建者 Muthia C

Apr 9, 2023

All the learning materials, lectures, and assignments are well-prepared and well-thought.

创建者 Tarun G

Jan 17, 2022

Good course. It gives a lot of clarity to perform activities which can be recognized.

创建者 Monica H

May 14, 2021

Informative, hands-on approach to learning about qualitative research. Really good!