中In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a broad overview of working in public relations and how different tenets of persuasion are used in practice. The course also addresses ethical implications of public relations.
Principles of Public Relations
您将学到什么
Define and describe the practice of public relations and how it differs from related fields like advertising and marketing.
Understand how mass media works and how news is produced, and where public relations fits into the process.
Identify target audiences and the objectives for persuasive communication.
Create public relations tools for practice, and understand how to implement them into daily use.
您将获得的技能
要了解的详细信息
可分享的证书
添加到您的领英档案
作业
4 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Introduction to Public Relations and the Media 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有5个模块
In this module, you will learn the meaning of public relations and understand how different brands use strategic communication to reach target audiences with key messages that advance an organization’s goals.
涵盖的内容
5个视频3篇阅读材料1个作业
In this module, you will learn about the four-step public relations process that informs public relations planning with both qualitative and quantitative research and shifts the public relations function from tactical to strategic.
涵盖的内容
4个视频1篇阅读材料1个作业
In this module, you will learn about Corporate Social Responsibility (CSR), a form of self-regulation that contributes to societal goals by engaging in volunteering or ethically-oriented business practices.
涵盖的内容
4个视频3篇阅读材料1个作业
In this module, you will learn about the different types of jobs available in the field and the different skill sets needed for working in public relations.
涵盖的内容
5个视频1个作业
In this module, you will learn about the ethical principles applied in public relations practice and will be challenged by different real-life scenarios.
涵盖的内容
3个视频1个讨论话题
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师
授课教师评分
4.7 (206个评价)
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人们为什么选择 Coursera 来帮助自己实现职业发展
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自 2018开始学习的学生
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Jennifer J.
自 2020开始学习的学生
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学生评论
4.7
614 条评论
- 5 stars
78.01%
- 4 stars
14.98%
- 3 stars
4.88%
- 2 stars
0.81%
- 1 star
1.30%
显示 3/614 个
VA
5
已于 Mar 26, 2025审阅
A totally great course, the professor is genuinely interested on the field and makes good examples on her explanations.
J
5
已于 Apr 3, 2022审阅
Hello, I felt that this course was so informative and will be very instrumental to my current role as a Executive producer of my own media company
AR
5
已于 Jan 27, 2024审阅
the explanation made by Erin, is crystal clear. It does help me to have proper PR planning for the company I work with.
常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
更多问题
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