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学生对 IE Business School 提供的 Pricing Strategy 的评价和反馈

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1,048 个评分

课程概述

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. Along this course, you will learn pricing strategy key concepts such as pricing psychology, price discrimination, willingness to pay of customers, optimal price and price elasticity. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can influence customers in order to drive the highest possible price for your product....

热门审阅

AR

Sep 19, 2020

I have been working in sales for the last 10 years, though I have learned many tricks of the trade while working, this program gave me more insights into the pricing strategy

CT

Jun 20, 2017

In my opinion it is the best course in the specialization. Excellent sources articles and book to study and expand the price knowledge. The course gave enough encouragement to learn more.

筛选依据：

151 - Pricing Strategy 的 175 个评论（共 229 个）

创建者 Himanshu G

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Jun 1, 2025

interesting

创建者 Ege T

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Apr 26, 2024

Great job !

创建者 Ritika A

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Nov 30, 2023

It was good

创建者 SARELLA K

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Jun 28, 2020

NICE COURSE

创建者 Deep R H

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May 7, 2020

Excellent!!

创建者 Duke N

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Nov 2, 2016

Interesting

创建者 Jose R P R

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Mar 29, 2016

Very useful

创建者 Gabriel M

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Jul 24, 2020

Excellent!

创建者 Gabriel M

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Jul 18, 2020

Excellent!

创建者 Nevra S

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Jun 1, 2017

Excellent!

创建者 Alvin B

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Feb 13, 2017

Excellent!

创建者 andy t

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Oct 9, 2016

THANK YOU!

创建者 CRISTHIAN E C C

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Dec 8, 2025

excelente

创建者 GIANMARCO G O R

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Oct 19, 2025

muy bueno

创建者 Mohammed B M

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Apr 1, 2021

Thank You

创建者 Anis C

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Sep 24, 2020

Excellent

创建者 Zarif J

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Apr 30, 2020

excellent

创建者 Polad Y N

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Apr 23, 2020

Amazing!

创建者 parth s

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Oct 2, 2018

amazing

创建者 Joshua S

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Dec 3, 2017

You can

创建者 Ahmed E

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Oct 14, 2023

great

创建者 Elvin J

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Apr 8, 2020

Nice!

创建者 Boris V

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Jul 12, 2017

super

创建者 Quỳnh M T Đ

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May 27, 2025

good

创建者 Bố T g

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May 18, 2025

nice