学生对 IE Business School 提供的 Positioning: What you need for a successful Marketing Strategy 的评价和反馈
课程概述
热门审阅
MM
Dec 29, 2021
If you want to have a clear map of the marketing process especially marketing strategy, this MOOC is a must-have course.
SA
May 15, 2022
Very insightful, it gives you a broad idea on how to come up with an effective marketing strategy
151 - Positioning: What you need for a successful Marketing Strategy 的 175 个评论（共 200 个）
创建者 sherifat o
•Dec 21, 2022
The couse is an excellent one but the audio need to be worked on.
创建者 Ajay B
•Feb 9, 2019
Course was good. However, they didn't give the PPTs in this one
创建者 Andres R
•Jul 20, 2018
Los ejercicios son bastante difíciles pero en general es bueno
创建者 Esteban V B
•Jul 4, 2020
Buen curso. Problemas de audio cuando estaba en ambientes
创建者 Miguel A P F
•Jun 21, 2022
Audio quality is sometime really bad
创建者 Chetan s
•Sep 29, 2018
Video needs to be still ellborative
创建者 Aman C
•Jun 6, 2020
It's good or new experience for me
创建者 Rahaf S
•Jul 17, 2020
Interesting accurate course.
创建者 Abba X R E G
•Nov 8, 2024
Exclentes explicaciones
创建者 Krishnakumar R
•Oct 17, 2018
Good - need to be
创建者 Rajaraman G
•Mar 17, 2019
Very Good Course
创建者 Mukesh D
•Apr 30, 2023
good course :)
创建者 VL
•Dec 2, 2018
Outstanding!!
创建者 Cecibel G P
•Aug 5, 2020
Very useful
创建者 Suresh P
•Mar 28, 2018
Need more
创建者 Marcela V C
•Oct 18, 2024
nice
创建者 Sahed H
•Jul 18, 2019
good
创建者 Rajneesh A
•Aug 4, 2017
good
创建者 Ximena A R P
•Nov 10, 2024
M
创建者 chiara c
•May 18, 2019
n
创建者 Santhoshkumar G
•Mar 28, 2018
E
创建者 Nicholas M F
•Aug 10, 2017
Better than the first course in this specialization, but the lack of take-away slides is still a major shortcoming. Often unclear and confusing due to poor grammar. Quizzes unduly hard to get right (some right answers appear wrong by virtue of the way they are worded / relate grammatically to the questions). Sometimes inconsistent materials -e.g. slide in week 4 headed "The positioning statement needs to include" followed by how one should conduct a survey. In short, a really frustrating course: requires interpretational acrobatics to figure out what is being conveyed, to extract key takeaways and to pass quizzes. This make the course unnecessarily 'difficult', when the subject matter itself is not. On the plus side: supporting papers are informative, provide interesting case studies as well as different (and sometimes opposing) perspectives. The latter highlights current debates/controversies in the field and are generally thought provoking.
创建者 Tony J
•Feb 9, 2017
Really good level of detail versus other courses and difficult questions which really test your understanding of the subject matter.
On the downside, some links were not added to supplementary reading, which is a shame as these resources really help with your understanding
创建者 Valentina Y A
•Mar 28, 2020
the videos filmed in the bar did not have a good sound, sometimes the subtitles had some words that where not the same of the audio and in one scheme in the background, some words where not the same that the professor said.
创建者 Anders B
•May 5, 2020
Good course, plenty of interesting reading material, exercises and relevant interviews. Would have been 4 stars if they had translated or provided the Citroen interview (currently in Spanish only) in English…