Packt

Honest SEO: Unveiling the Google Algorithm for Traffic

通过 Coursera Plus 提高技能,仅需 239 美元/年(原价 399 美元)。立即节省

Packt

Honest SEO: Unveiling the Google Algorithm for Traffic

包含在 Coursera Plus

深入了解一个主题并学习基础知识。
初级 等级

推荐体验

1 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
深入了解一个主题并学习基础知识。
初级 等级

推荐体验

1 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度

您将学到什么

  • Understand how Google's ranking algorithm influences content visibility.

  • Develop a scalable SEO strategy aligned with business objectives.

  • Apply core SEO techniques to content, links, and technical elements.

要了解的详细信息

可分享的证书

添加到您的领英档案

最近已更新!

April 2026

作业

14 项作业

授课语言:英语(English)

了解顶级公司的员工如何掌握热门技能

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

该课程共有14个模块

In this section, we explore SEO fundamentals, focusing on keyword optimization, content strategy, and practical techniques to improve website visibility and drive organic traffic.

涵盖的内容

2个视频3篇阅读材料1个作业

In this section, we explore how Google's algorithm determines search rankings, focusing on SEO strategies, crawlability, and technical optimization to improve website visibility and business outcomes.

涵盖的内容

1个视频2篇阅读材料1个作业

In this section, we examine SEO's core components: relevancy, popularity, and integrity. These factors determine content discovery, website authority, and trustworthiness in search rankings.

涵盖的内容

1个视频2篇阅读材料1个作业

In this section, we explore creating an SEO road-map, designing content strategies with pillar pages, and analyzing competitors' organic traffic patterns for sustainable web growth.

涵盖的内容

1个视频3篇阅读材料1个作业

In this section, we explore building a digital marketing team by determining in-house vs agency needs, defining key roles, and establishing measurable success metrics for effective SEO and business growth.

涵盖的内容

1个视频4篇阅读材料1个作业

In this section, we cover tools to measure SEO effectiveness and improve website performance.

涵盖的内容

1个视频3篇阅读材料1个作业

In this section, we examine content strategy fundamentals, emphasizing audience focus, competitor analysis, and alignment with SEO goals to drive traffic and enhance online visibility.

涵盖的内容

1个视频2篇阅读材料1个作业

In this section, we explore how backlinks influence SEO rankings, emphasizing link quality, relevance, and anchor text optimization to enhance website visibility and credibility.

涵盖的内容

1个视频4篇阅读材料1个作业

In this section, we explore PR and marketing strategies to build brand awareness, generate leads, and enhance visibility through targeted outreach and content sharing.

涵盖的内容

1个视频4篇阅读材料1个作业

In this section, we explore technical SEO concepts like crawl errors, duplicate content, and mobile-friendliness to ensure website visibility and performance for search engines.

涵盖的内容

1个视频3篇阅读材料1个作业

In this section, we explore how to claim and optimize a Google Maps business listing. Key concepts include NAP consistency and review engagement for improved local visibility.

涵盖的内容

1个视频3篇阅读材料1个作业

In this section, we cover using images and videos for SEO, including Google Cloud Vision and video schema markup.

涵盖的内容

1个视频2篇阅读材料1个作业

In this section, we explore how consistent SEO investment compounds over time, reducing client acquisition costs and increasing website authority through strategic content and optimization efforts.

涵盖的内容

1个视频3篇阅读材料1个作业

In this section, we explore negative SEO threats, monitoring with Google Search Console, and mitigating risks to protect website rankings and user trust.

涵盖的内容

1个视频2篇阅读材料1个作业

位教师

Packt - Course Instructors
Packt
1,695 门课程479,206 名学生

提供方

Packt

从 Marketing 浏览更多内容

人们为什么选择 Coursera 来帮助自己实现职业发展

Felipe M.

自 2018开始学习的学生
''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情,我就可以学习。'

Jennifer J.

自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'

Larry W.

自 2021开始学习的学生
''如果我的大学不提供我需要的主题课程,Coursera 便是最好的去处之一。'

Chaitanya A.

''学习不仅仅是在工作中做的更好:它远不止于此。Coursera 让我无限制地学习。'
Coursera Plus

通过 Coursera Plus 开启新生涯

无限制访问 10,000+ 世界一流的课程、实践项目和就业就绪证书课程 - 所有这些都包含在您的订阅中

通过在线学位推动您的职业生涯

获取世界一流大学的学位 - 100% 在线

加入超过 3400 家选择 Coursera for Business 的全球公司

提升员工的技能,使其在数字经济中脱颖而出

常见问题