Optimize Growth: Map and Evaluate ROI is a beginner-level course designed for aspiring business analysts, marketers, and strategists who want to master the foundational skills of driving and measuring business growth. This course will equip you to move beyond ideas and build compelling, data-backed business cases. You will learn to apply the Ansoff Matrix, a powerful strategic framework, to systematically identify and map potential growth opportunities, from market penetration to diversification.
Optimize Growth: Map and Evaluate ROI
Optimize Growth: Map and Evaluate ROI
本课程是 Marketing Analysis and KPIs 专项课程 的一部分
位教师：LearningMate
包含在 中
您将学到什么
Map growth with the Ansoff Matrix and evaluate campaign ROI and KPIs to make data-informed business decisions.
您将获得的技能
- Growth Strategies
- Marketing Effectiveness
- Performance Measurement
- Market Opportunities
- Revenue Forecasting
- Gap Analysis
- Variance Analysis
- Data-Driven Decision-Making
- Business Development
- Performance Analysis
- Return On Investment
- Business Planning
- Product Development
- Key Performance Indicators (KPIs)
- Business Strategy
- 技能部分已折叠。显示 9 项技能，共 15 项。
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Marketing Analysis and KPIs 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有2个模块
In this module, you will learn how to move from abstract ideas to a structured growth plan. We will introduce the Ansoff Matrix, a powerful framework for identifying four key growth pathways. You will learn to classify strategic initiatives like NVIDIA's pivot to AI and then apply this framework to a business scenario. You will also learn how to attach numbers to your strategy by performing sensitivity analysis to forecast potential revenue, a critical skill for gaining stakeholder buy-in.
涵盖的内容
2个视频2篇阅读材料2个作业
In this module, you will learn how to measure what matters. We will cover how to evaluate the effectiveness of a campaign by comparing actual results to your initial targets. You will learn to calculate ROI, analyze key performance indicators (KPIs), and, most importantly, uncover the "why" behind the numbers by identifying variance drivers. This module will empower you to create reports that not only show what happened but also provide clear, data-driven recommendations for what to do next.
涵盖的内容
2个视频1篇阅读材料2个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师
151 门课程 8,595 名学生
提供方
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常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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