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学生对 Copenhagen Business School 提供的 An Introduction to Consumer Neuroscience & Neuromarketing 的评价和反馈

4.7
3,488 个评分

课程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

热门审阅

PL

Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

WW

May 12, 2025

The instructor provided valuable insights and explained complicated terms into simple phrases. This course explained neuromarketing so well that it's understandable for an average person interested.

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201 - An Introduction to Consumer Neuroscience & Neuromarketing 的 225 个评论(共 888 个)

创建者 Sylvianne M R

Jun 17, 2020

I love it! It gave me a completely different view of consumer's behavior and how neuroscience investigation can help marketers to better understand insights.

创建者 Getentey

May 8, 2020

This is the introduction of a new concept for me. For farther cognitive neuroscience study, the course will be more helpful. Thanks for the excellent course.

创建者 Shevangi S

Jun 28, 2020

This was an excellent course with apt reading information. Really interesting and helped me understand marketing from a completely scientific point of view.

创建者 karla c

Feb 15, 2022

Fue de mucha ayuda este curso para poder comprender de un modo un poco más claro la mente del consumidor "el consumidor puede mentir, pero su cerebro no"v

创建者 Rohith K R

Apr 13, 2020

Explains from a generic perspective but topics are deep enough that a very fundamental understanding is provided. Very good content design and presentation

创建者 Lisbeth M J

Feb 10, 2024

muy interesante lo que se puede aprender sobre estos temas y sobre como podemos intervenir en el mercado a través de los diferentes métodos que existen .

创建者 Marica D

Sep 2, 2020

Very useful to start to understand what neuroscience and neuromarketing are about, where are they applied and what to do to start to enter in this field.

创建者 Fabio Z

Mar 14, 2021

A good course for beginners and advanced students of neuromarketing. Can be studied in surface as well as in depth according to your style. Recommended!

创建者 Arusa S

Mar 31, 2020

The instructor explained the concepts with simple words and a lot of case studies that normal people can relate to. Enjoyable and easy to follow course.

创建者 Karina B

Mar 30, 2020

It was an unexpectedly to see that it is a hi-ended quality course, which has a lot of good materials to start with if you are out of this field at all.

创建者 Jonathan S

Oct 14, 2020

Un curso que me enseño y entregó mucha información valiosa respecto a cómo las personas se relacionan con las marcas a nivel consciente e inconsciente.

创建者 Franco R B

Sep 11, 2020

Great course! Is so clear and easy to understand, mainly for people looking forward to study a related career or simply combine it with your daily job.

创建者 Camelia E A

Apr 11, 2020

Thank you very much. A very insightful and resourceful course. It was not difficult to keep pace with despite my not being too familiar with the topic!

创建者 Hans O O

Aug 14, 2019

Muchas gracias por estructurar un curso con Pedagogía fácil de estudiar y con alto contenido profesional, mis felicitaciones al Dr. Thomas Zöega Ramsey

创建者 Raúl C G

May 14, 2022

Curso muy interesante que me proporcionó una nueva visión de la utilidad del neuromarketing para detallar las preferencias y estímulos del consumidor.

创建者 Serhii P

Jun 19, 2022

A very important and necessary course in neuromarketing. I recommend it to anyone interested in marketing. This direction of marketing is the future!

创建者 Joseline G

Sep 24, 2020

Me encanto este curso!!

Me parece que la información es muy clara, los ejemplos y las pláticas con los expertos son muy enriquecedores. Aprendí mucho.

创建者 varun

Oct 22, 2017

The course really did get me to understand the behavior part of a purchase and a;so what actually goes at the back of the head.Very informational.

创建者 Sharon D

May 26, 2017

I loved the course! I think interviews should be a little shorter or at least a bit more dinamic. The tests at the end of each week are very easy.

创建者 Day G

Mar 16, 2022

The course is excellent and very complete. But I could not get my certification, it tells me that I can download it and it has not been possible.

创建者 Ngapoko T

Jun 16, 2020

Learnt so much over the time of this course. Learnt and understood why and how how brain works when purchasing things that sometimes we dont need

创建者 Sarah C

Sep 1, 2020

Really interesting course, learned a lot about how we make choices, that I can use in the workplace as a Marketing Manager. Took a lot of notes!

创建者 Alexandra T

Nov 29, 2019

Really informative, I found it really interesting as I took Clinical Neuroscience at uni and this applies nicely to my current job in marketing.

创建者 Aileen V

Jul 18, 2020

Muy interesante, útil y definitivamente me llevo muchos conocimientos y aprendizaje que estoy segura que podré poner en práctica en mi carrera.

创建者 Daniel A

Sep 15, 2023

Der Kurs ist sehr ausgewogen im Bezug auf Wissenschaft und Praxis.

Er spiegelt somit das Fachgebiet Consumer Neuroscience eins zu eins wieder.