Chevron Left
返回到 An Introduction to Consumer Neuroscience & Neuromarketing

学生对 Copenhagen Business School 提供的 An Introduction to Consumer Neuroscience & Neuromarketing 的评价和反馈

4.7
3,488 个评分

课程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

热门审阅

PL

Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

WW

May 12, 2025

The instructor provided valuable insights and explained complicated terms into simple phrases. This course explained neuromarketing so well that it's understandable for an average person interested.

筛选依据:

851 - An Introduction to Consumer Neuroscience & Neuromarketing 的 875 个评论(共 888 个)

创建者 Eva B

Mar 28, 2022

The course needs to be updated but it covers a broad range of neuromarketing and consumer neuromarketing knowledge

创建者 Т М

Oct 11, 2022

Bad quality of videos and sounds, especially in Interviews. The last video from HW doesn`t open.

创建者 Eugene K

Jun 18, 2020

Long on science, short on practical applications. Didn't find it too useful.

创建者 Yati S

Feb 4, 2022

Waiting to be unenrolled. The course is not what I have in mind.

创建者 Karina M L

Jun 5, 2017

Pudiese ser más interactivo. Si trae ejemplos y muchas lecturas

创建者 Md S H

Jun 17, 2020

Good course who wants to learn marketting for business.

创建者 Andrea C G A

Jul 15, 2022

Hubiese preferido que esté todo traducido al español.

创建者 Kristine C

Jul 12, 2021

I wish the quality of material would be better :(

创建者 Rhea A R

Sep 13, 2020

find it too basic, even for an introductory course

创建者 J R

Apr 8, 2023

Too short and too easy. But the teacher is good

创建者 Andreas B

Nov 7, 2016

It's a very nice course but it is very small.

创建者 Andrea

Mar 31, 2020

I like it, but it´s a little bit boring

创建者 Jannyfer C R

Apr 6, 2024

Um pouco razo demais para o marketing

创建者 Vinayak M

Dec 18, 2016

A little heavy on the biology side

创建者 Florencia L

Oct 21, 2021

Demasiado largos los videos !

创建者 Mert Ş

Jan 11, 2018

I cannot find my certificate?

创建者 gz c

Sep 20, 2024

nessun attestato

创建者 George M

Jan 23, 2017

Not particularly engaging. Some significant overlaps in content on the videos. Some rambling videos that could really do with editing. I liked that the content within the main lecture was concise - it really needed to be because the lecturer has very little variety to his tone of speech - listening requires "high cognitive load". Don't want to be too down on it because I really appreciate the free content and the subject material is very interesting, but it could do with a bit more love and the practical application of the marketing concepts described in the course. Maybe start with some eye-tracking on someone completing the course?!

创建者 Bo K P

Sep 14, 2020

It was generally a little too easy for me, but I guess that's my problem for not choosing the right level. What I expected was more of 'why' and 'how' on a certain result, so that I can expand upon my current knowledge on neuroscience, drawing connection between neuroscience and business (marketing). Rather, most of the lessons were more like "they did this and found that", without much fundamental explanation. Nevertheless, I believe the lessons will be very informative and useful for most people who do not have much basis on neuroscience.

创建者 KYOKO K

Aug 30, 2020

Many lectures were very repetitive. I don't know how many times the Pepsi-Cola challenge was mentioned during the first few weeks of the course. The interviews could have been edited better to include to only include the key messages. Week 1 to 5 were not really for neuroscientists for sure. They are too basic. I can see if you have no background in brain biology, this could be a reasonable good intro to decision making in neuroscience. Week 6 was interesting from ethical and legal point of view.

创建者 Antonis W S

Jan 5, 2023

The topic is very interesting and the instructor very knowledgeable. The interviews are also quite helpful. Unfortunately the course is not seamlessly delivered, seems rather that they have used 1:1 existing videos which are not well connected. There are also some technical problems (e.g. the video / sound quality of some of the interviews - esp. week 4 is not good). Also the reading materials are scientific publications which are not easy to read and the "so what" element is missing.

创建者 Teresa M A

Aug 24, 2021

A lot could be improved, the video quality was bad, meaning the slides were almost impossible to read, and for one of the review questions there was no correct answer, all of them came up as false. Many people seem to have pointed it out in the forum for months, but nothing has been done about it

创建者 josh m

Dec 5, 2023

A lot of fluff, and a lack of real structure or direction. From a marketing perspective, I didn't find it particularly informative or insightful. Perhaps it's just really dated now. I think the same insights are communicated far more effectively in other courses I'd done and books I've read.

创建者 J-Man

Mar 13, 2020

Alot of the course is taken up by heavy reading material, lectures are often breif wheras interviews are long and often with sub-par audio. The course overall is a decent introduction but it could be polished to become a better learning experience.

创建者 Mohammed G

Jun 3, 2021

wished it was more marketing-centric that could be commercially applied and less focussed on technical scientific knowledge.