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学生对 Copenhagen Business School 提供的 An Introduction to Consumer Neuroscience & Neuromarketing 的评价和反馈

4.7
3,488 个评分

课程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

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PL

Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

WW

May 12, 2025

The instructor provided valuable insights and explained complicated terms into simple phrases. This course explained neuromarketing so well that it's understandable for an average person interested.

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751 - An Introduction to Consumer Neuroscience & Neuromarketing 的 775 个评论(共 888 个)

创建者 Helen

Jul 30, 2019

The contents are well prepared with lots of different form of lectures. But it would be better if it can go further a little bit!

创建者 Alondra S M T

Oct 20, 2016

Really love the course. The teacher was really good and have a lot of knowledge in the area. And is quite easy to understands.

创建者 Maria V G

Sep 12, 2024

Es un curso muy completo, pero es una pena que no se pueda realizar la última tarea ya que hay videos que no se pueden ver

创建者 Balaussa S

Apr 29, 2025

good introduction to the field. Some videos are too long - better if they are divided into chunks with specific headings.

创建者 Kenneth S P

Oct 7, 2018

Very interesting course. It offers an important overview of general aspects related to what neuromarketing is all about.

创建者 Esteban V B

Jun 6, 2020

Very large interviews. It needs more infographics. Sometimes, teacher had problems with audio while he was interviewing

创建者 Vanessa P

Oct 17, 2023

Temario muy interesante y con entrevistas que aportan un montón a expertos en el campo del que se habla. Recomendable!

创建者 韩涵

Feb 13, 2017

Although I still don't know how do I apply these into my work directly, I have to say it is a quite interesting class.

创建者 Napat S

Sep 1, 2019

I feel diligent whe nstudy this course because it's quite new for me to know the consumer behavior behind brain

创建者 Areej A

Jul 26, 2019

Very informative. Introduced me to an interesting tool. My only note would be to focus more on Neuromarketing

创建者 Tharaka d S

Jun 11, 2018

Great course, would be helpful if there is more clarity rather than always having to go through research work

创建者 Barbara W

Sep 20, 2020

a very interesting class. The professor was never boring. I enjoyed the interviews. I recommend this course.

创建者 Mariana R A

Aug 11, 2020

Really good, topics were explained clearly and the interviews despite being long were extremely interesting.

创建者 Harcharan S

Dec 12, 2019

An appropriate course to understand the basics of Neuro-marketing and its impact on the field of research.

创建者 Lutfiye T

Jul 10, 2020

While very informative, it seems a little outdated and quality of some videos were not as high as others.

创建者 Frank K

Nov 4, 2017

Great course! It provided a solid initial understanding of the field of Neuromarketing and its potential.

创建者 Gonzalo R

Aug 4, 2021

buen curso, sobre todo para alguien que le empieza a llamar la atención el mundo de las neuro ciencias

创建者 Jimena G S

May 8, 2019

Buen curso, los videos tutoriales son de gran ayuda para seguir la lectura de los textos recomendados.

创建者 JUAN D O S

Mar 14, 2022

muy buen curso, bastante especifico a la hora de explicar los conceptos del mundo del neuromarketing

创建者 Caroline S

Feb 6, 2021

Had some trouble with the sound on a couple videos, but the course was filled with great information!

创建者 Cheryl N

Feb 28, 2017

Great introductory content into the subject. Monitoring/moderation of the forums could be improved.

创建者 Anna R

Dec 18, 2021

Very good for begginers, but as technology has definitely moved on it should be slightly updated.

创建者 Semevo S

Apr 22, 2023

Very insightful course that explains basic understanding of the brain works in decisions making.

创建者 JULIETA M

May 24, 2023

es muy bueno pero tenia muchos videos largos con cosas que no tomaba en las evaluaciones

创建者 Ashit T

Feb 5, 2020

Base set for beginners, teaching, specifically, the interviews are truly informative.