Network analysis is a long-standing methodology used to understand the relationships between words and actors in the broader networks in which they exist. This course covers network analysis as it pertains to marketing data, specifically text datasets and social networks. Learners walk through a conceptual overview of network analysis and dive into real-world datasets through instructor-led tutorials in Python. The course concludes with a major project.
Network Analysis for Marketing Analytics
Network Analysis for Marketing Analytics
本课程是 Text Marketing Analytics 专项课程 的一部分
位教师：Chris J. Vargo
包含在 
中
您将学到什么
Describe the concept of network analysis and related terminology
Apply network analysis to marketing data via a peer-graded project
Visualize a network based on centrality and other statistics via homework
Extract marketing insights from a network via a peer-graded project
您将获得的技能
要了解的详细信息
可分享的证书
添加到您的领英档案
作业
3 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
本课程是 Text Marketing Analytics 专项课程 专项课程的一部分
在注册此课程时，您还会同时注册此专项课程。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有4个模块
In this module, we will learn the key concepts in network analysis and the key terminology, including semantic and social networks. We will also survey common network analyses in marketing.
涵盖的内容
2个视频3篇阅读材料1个讨论话题
In this module, we will learn how networks are prepared and the common data formats that represent networks. We will learn the differences between different network calculations and how networks are presented visually.
涵盖的内容
2个视频1篇阅读材料1个作业
In this module, we will learn how to parse tweet JSON, extract mentions and text, load connections into edge lists, and visualize the network in Google Colab.
涵盖的内容
1个视频2篇阅读材料1个作业1个编程作业
In this module, we will learn how to parse tweet JSON, process text into features, load connections into edge lists, and visualize the network in Google Colab.
涵盖的内容
1个视频2篇阅读材料1个作业1个编程作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
攻读学位
课程 是 University of Colorado Boulder提供的以下学位课程的一部分。如果您被录取并注册，您已完成的课程可计入您的学位学习，您的学习进度也可随之转移。
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
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