Explore the core of enterprise product management. This course lays the groundwork for managing the entire product lifecycle, from initial concept to successful launch. You'll learn essential methodologies, principles, and concepts that span various industries, enabling you to align product development with business goals and customer needs. Explore real-world case studies, identifying critical decision points and potential challenges. Gain practical experience with Microsoft tools and methodologies, understand security and compliance considerations, and learn to collaborate effectively with cross-functional teams in enterprise settings. This course prepares you to oversee the end-to-end product development process, ensuring a solid foundation for your product management career.
Enterprise Product Management Fundamentals
6 days left! Gain next-level skills with Coursera Plus for $199 (regularly $399). Save now.
Enterprise Product Management Fundamentals
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- Market Research
- Product Strategy
- Product Roadmaps
- Competitive Analysis
- Market Data
- Agile Methodology
- Cross-Functional Collaboration
- Product Lifecycle Management
- Product Requirements
- Product Management
- Prioritization
- Project Management Institute (PMI) Methodology
- Compliance Management
- Enterprise Security
- Stakeholder Management
- Microsoft 365
- Product Development
- AI Product Strategy
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By the end of this module, you will learn the fundamental concepts and methodologies of product management across various industries, understand how these principles adapt to different product contexts, and recognize the product manager's crucial role in driving business success.
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By the end of this module, you will be introduced to conducting effective market research and competitive analysis, gathering and interpreting relevant data, and using these insights to make informed product decisions.
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By the end of this module, you will learn the stages of the product development life cycle, understand the activities involved in each stage, identify potential challenges, and apply project management skills to navigate the development process successfully.
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By the end of this module, you will learn how to create a compelling product vision and strategy, align your product strategy with business goals, and develop a clear value proposition that resonates with customers.
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By the end of this module, you will analyze a product roadmap, prioritize its features, and learn to collaborate with stakeholders to ensure the product development aligns with strategic goals and customer needs.
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å·²äŗ Aug 7, 2025å®”é
I thought is was well organized and very easy to understand. I feel like I understand what a Product manager does.
å·²äŗ Jan 10, 2026å®”é
this course showed me a proper direction and vision on how the world of product development happens across different industries.
å·²äŗ Jul 14, 2025å®”é
A well written course - I have gained a lot from this.
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
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