The Measurement and Analysis course delves into the essential aspects of tracking, analyzing, and optimizing marketing efforts to drive success. Throughout the course, you will gain a solid understanding of search engine marketing (SEM) and search engine optimization (SEO), web analytics and tools, social media platforms and analytics, as well as A/B testing and campaign performance reporting.
Measurement and Analysis
Measurement and Analysis
本课程是 Unilever Digital Marketing Analyst 专业证书 的一部分
位教师：Unilever Team
6,086 人已注册
包含在 
中
您将获得的技能
- Social Media Marketing
- Digital Marketing
- Performance Analysis
- Smart Goals
- Marketing Analytics
- Web Analytics
- Value Propositions
- Keyword Research
- Search Engine Optimization
- Google Analytics
- Search Engine Marketing
- A/B Testing
- Marketing Strategies
- Advertising Campaigns
- Social Media Strategy
- Key Performance Indicators (KPIs)
要了解的详细信息
可分享的证书
添加到您的领英档案
作业
23 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累 Marketing 领域的专业知识
本课程是 Unilever Digital Marketing Analyst 专业证书 专项课程的一部分
在注册此课程时，您还会同时注册此专业证书。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 通过 Unilever 获得可共享的职业证书
该课程共有4个模块
In this module, you will explore how to differentiate between SEM and SEO, set up SEO objectives, perform keyword research, and analyze the performance of your SEO strategy.
涵盖的内容
11个视频6篇阅读材料6个作业1个插件
In this module, you will explore web analytics tools, including the popular Google Analytics platform, and how to set up a comprehensive dashboard for monitoring website performance.
涵盖的内容
11个视频17篇阅读材料5个作业
In this module, you will explore social media marketing, SMART objectives, and the RACE planning framework to help you develop effective social media campaigns and assess platform suitability.
涵盖的内容
7个视频4篇阅读材料5个作业1个讨论话题
In this module, you will you will gain insights into designing end-to-end campaign strategies, leveraging AI for monitoring and adjustment, implementing A/B testing, and conducting in-depth performance analysis.
涵盖的内容
10个视频6篇阅读材料7个作业1个插件
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师
授课教师评分
4.7 (10个评价)提供方
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人们为什么选择 Coursera 来帮助自己实现职业发展
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自 2018开始学习的学生
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学生评论
4.8
56 条评论
- 5 stars
85.71%
- 4 stars
8.92%
- 3 stars
1.78%
- 2 stars
1.78%
- 1 star
1.78%
显示 3/56 个
FG
5
已于 Apr 26, 2025审阅
Cool course this give me so many insight for the Marketing Job Glad to make it!
常见问题
Entry-Level professionals looking to start a new career as a Digital Marketing Analyst. Interested learners may be making a career switch, currently have marketing experience, or have minimal experience in data analytics. Professionals with strong public relations, communications, problem solving, time management, interpersonal, and organizational skills.
Experience with spreadsheets such as Microsoft Excel or Google Sheets and presentation slides such as Microsoft PowerPoint or Google Slides is a plus but not required.
A digital marketing analyst utilizes data analysis tools and methodologies to evaluate the effectiveness of marketing campaigns, assess user engagement, and derive insights to optimize marketing strategies across various digital channels. They synthesize data from multiple sources, create comprehensive reports, and collaborate with marketing teams to enhance campaign performance and improve the overall digital presence of a brand or organization.
更多问题
提供助学金，