Chevron Left
返回到 Measure and Optimize Social Media Marketing Campaigns

学生对 Meta 提供的 Measure and Optimize Social Media Marketing Campaigns 的评价和反馈

4.9
星
1,903 个评分

课程概述

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

热门审阅

JJ

Feb 10, 2023

It's not an easy course, but very important as it provides you with the skills to measure and optimize your social media marketing efforts. Thank you Meta and Coursera...

MC

Nov 13, 2022

It's a very good course for individuals who are non-technical. I had hoped that the A/B testing would have been more in-depth than just a point and click (and selling) of Meta's services.

筛选依据：

326 - Measure and Optimize Social Media Marketing Campaigns 的 350 个评论（共 463 个）

创建者 Mostafa G

•

Sep 25, 2022

this very good

创建者 David A

•

Feb 7, 2022

awesome course

创建者 OSAMA H

•

Dec 28, 2021

Really wealthy

创建者 Muhammad Z

•

Jun 2, 2021

so informative

创建者 Rao A I

•

Dec 2, 2023

awesome stuff

创建者 Ahmad A A

•

Jul 20, 2023

Great course!

创建者 Kyla M M E

•

Jan 19, 2021

Great course!

创建者 LUZ M F B

•

Jun 19, 2025

Es muy buena

创建者 Syed M A Z

•

Feb 27, 2023

best teacher

创建者 Mohamed H

•

Oct 5, 2022

Great course

创建者 Niamh G

•

Aug 4, 2022

great course

创建者 salman u R

•

Jan 1, 2022

Very Helpful

创建者 Jose S

•

Aug 10, 2021

Exceptional!

创建者 Nina M

•

Mar 12, 2021

very useful!

创建者 ADRIAN L F

•

Sep 24, 2025

entretenido

创建者 Arpit G G U C C

•

Jan 13, 2025

informative

创建者 Dayan C D

•

Aug 10, 2024

excepcional

创建者 Jorge V S

•

Jul 2, 2021

Good course

创建者 Jacqueline G

•

Apr 28, 2021

Very clear!

创建者 April R E

•

Mar 3, 2021

So helpful.

创建者 MD M H

•

Feb 24, 2021

outstanding

创建者 Budur R A

•

Aug 26, 2024

انصحكم فيه

创建者 yusuf s m s

•

Oct 16, 2022

Thank you

创建者 YOUNESS E

•

Oct 11, 2022

insane ❤️

创建者 Kerlous L H M

•

Feb 22, 2022

very good