中This course teaches you how to transform complex sales and marketing data into persuasive narratives that influence decisions and drive business growth. You’ll learn how to bridge the gap between analytics and storytelling, creating clear, visually engaging presentations that resonate with clients, executives, and teams. Topics include identifying trends in sales and customer data, designing impactful visuals, and building storytelling frameworks that strengthen sales strategies.
Master Data Storytelling for B2B & B2C Sales
您将学到什么
Analyze sales and customer data to identify trends, patterns, and opportunities for growth.
Design engaging data visualizations that clarify complex insights and enhance understanding.
Develop storytelling frameworks to craft persuasive narratives that influence sales decisions and strategies.
Leverage data-driven insights to optimize sales performance and improve customer relationships in both B2B and B2C contexts.
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最近已更新！
May 2025
作业
4 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
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在注册此课程时，您还需要选择一个特定的合作项目。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
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- 获得可共享的职业证书
该课程共有3个模块
In this course, you’ll master the art of data storytelling to drive sales and business growth. Through hands-on experience with sales data analysis, customer insights, and data visualization tools, you’ll learn to craft persuasive narratives that captivate clients, executives, and teams. You’ll build compelling data-driven sales presentations, apply storytelling frameworks for B2B and B2C audiences, and transform complex data into actionable strategies that influence decision-making and boost revenue.
涵盖的内容
2个视频1篇阅读材料1个插件
In this module, you’ll learn to turn sales data into persuasive stories tailored to B2B and B2C audiences. You’ll explore how to adapt narratives for different stakeholders, use CRM tools to analyze customer behavior and market trends, and avoid common interpretation errors. Through hands-on activities, real-world examples, and practice quizzes, you’ll build the skills to create impactful data stories that drive engagement and influence sales outcomes.
涵盖的内容
8个视频2篇阅读材料2个作业2次同伴评审1个讨论话题
In this module, you’ll learn to design clear, impactful sales data visualizations, choose the right formats, and simplify complex insights. You’ll explore ways to avoid cognitive biases, use CRM tools like HubSpot to create compelling reports, and apply storytelling frameworks to influence CEOs, marketers, and customers. The module ends with a capstone project to analyze sales performance and propose a data-driven strategy.
涵盖的内容
9个视频2篇阅读材料2个作业3次同伴评审1个讨论话题
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