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学生对 University of Illinois Urbana-Champaign 提供的 Developing a Marketing Mix for Growth 的评价和反馈

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731 个评分

课程概述

In this course, you will further examine how businesses create value for customers. In Developing a Winning Marketing Strategy, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world. You will be able to: • Define all elements of the marketing mix and explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

JB

Feb 25, 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.

VB

Mar 3, 2020

Amazing professor and excellent teaching skills. He makes it very easy to understand and adapt for people from different background.

筛选依据：

101 - Developing a Marketing Mix for Growth 的 125 个评论（共 141 个）

创建者 Helen F

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Mar 5, 2020

Excellent Class

创建者 Natalia M G A

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Oct 8, 2019

Great course!!

创建者 Sean R P I

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Feb 26, 2022

Great course!

创建者 Khánh Đ

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Feb 26, 2021

Good for me!

创建者 SAHITYA G

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Nov 20, 2022

VGHVGVGVGV

创建者 SASIKUMAR P

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Jun 19, 2020

its useful

创建者 Laura F

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Dec 3, 2018

Excellent!

创建者 N. P K

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May 8, 2022

excellent

创建者 SAGARMAY D

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Dec 2, 2021

Satisfied

创建者 Sagar M

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Nov 2, 2021

Satisfied

创建者 Ibrahim A E

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Apr 27, 2020

Wonderful

创建者 356-ARPAN M

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Oct 24, 2021

Awesome.

创建者 Sagar P

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Feb 28, 2018

awesome.

创建者 Shubham k

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Nov 25, 2021

amazing

创建者 LOGEESWARAN R 1

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Jan 1, 2020

Thanks

创建者 Sikandar M

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Apr 16, 2018

Thanks

创建者 SASWATA D

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Nov 6, 2024

great

创建者 Florence C A

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Jul 3, 2023

good

创建者 GAIKWAD B A

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May 18, 2023

good

创建者 SHAKSHI K

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Nov 28, 2022

good

创建者 Payal A

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Sep 14, 2021

nice

创建者 388_Kritika K

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Sep 13, 2021

good

创建者 195_SHIKHAR S

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Sep 11, 2021

Good

创建者 158_SHAHIL V

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Aug 28, 2021

Good