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学生对 University of Illinois Urbana-Champaign 提供的 Marketing in a Digital World 的评价和反馈

4.7
17,048 个评分

课程概述

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

VF

Dec 16, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

JT

Jul 18, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

筛选依据:

4776 - Marketing in a Digital World 的 4800 个评论(共 5,367 个)

创建者 APURVA P

Jun 2, 2019

UGC and 3-d printer I found exciting & please give assignments like Wikipedia type.

创建者 BERNARDO S

Oct 13, 2017

It's a great course for beginners in Digital Marketing to learn all the new trends.

创建者 Ritu G

May 20, 2016

Very good insights. Thanks. I have thoroughly enjoyed this course and learnt a lot.

创建者 Francisco A

Mar 23, 2018

Still needs go for deeper knowlede, with more difficult exercises and assignements

创建者 Ankita T

Oct 29, 2020

Its been 3 months of completion of course but haven't received certificate yet 😔

创建者 Yingzhao Z

Jul 27, 2016

Very good course! Highly recommended for someone with no background in marketing.

创建者 Martin a

Apr 1, 2018

Good insights and digital marketing basics.The course in general need an update.

创建者 Tzu-Yun L

Oct 23, 2016

Very interesting and well-organized course, but some information is out-of-date.

创建者 Toma Š

Oct 12, 2020

It was very informative and interesting course. I gain a lot of new information

创建者 Rossen R

Jun 25, 2017

Excellent course, although some of the content may be a bit outdated from 2014.

创建者 Ruchika T

May 10, 2020

The case studies helped me get a practical approach of the theoretical concept

创建者 Abdullah K

Dec 1, 2018

love this course and it's materials, and many thanks to prof.

Aric Rindfleisch

创建者 ana c s a

Apr 10, 2018

I really liked this course! The materials, the videos! It is a greta course.!!

创建者 Shivam K

Jun 28, 2016

Not a very difficult one. but you definitely learn a lot from peer assessment.

创建者 Anthony J

Jun 3, 2019

Great course! Learned A lot of new Things about Marketing in a Digital World.

创建者 Kevin C

Jun 28, 2016

Great Insight, a very good course to review the 4P model with a digital lens!

创建者 Daniel P B

Apr 20, 2020

Loved the course and the instructor, but the peer grading system needs work.

创建者 LaKeisha F

Oct 27, 2017

This was a great refresher on the marketing four "P"s but in an updated way.

创建者 Musa J

Jan 6, 2017

It was good., O learnt a lot from this course but it need to be up to dated.

创建者 Ahad

Jun 20, 2021

overall the course was helpful but i wish there were more reading materials

创建者 PAOLO C

May 13, 2020

I enjoyed the course and I was able to learn a lot of interesting concepts.

创建者 chalumuri s s

May 5, 2020

Good course, but expected more ready to use applications, than just theory.

创建者 Katherine M

Mar 22, 2020

Thorough introduction to marketing concepts! Lots of great concepts shared!

创建者 Gourav P

Mar 10, 2016

This course have helped me to learn the marketing mix in digital landscape.

创建者 vanshika k

Sep 3, 2020

the course was good, lot of information is provided. it was worth to do it