Marketing Automation, Analytics, and Brand Compliance

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Marketing Automation, Analytics, and Brand Compliance

本课程是 Market Research Analyst Professional Certificate 专业证书的一部分

位教师：Professionals from the Industry

包含在中

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7个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

6 小时完成

灵活的计划

自行安排学习进度

7个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

6 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Build and test multi-step automated email sequences using marketing automation tools with personalized content and scheduled delivery.
Analyze campaign performance metrics against industry benchmarks and calculate conversion rates to identify optimization opportunities.
Manage lead data in CRM systems by importing contacts, updating lifecycle stages, and creating follow-up tasks for sales teams.
Audit marketing assets for brand compliance using style guides and score adherence to visual standards across digital channels.

您将获得的技能

您将学习的工具

要了解的详细信息

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Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累 Marketing 领域的专业知识

本课程是 Market Research Analyst Professional Certificate 专业证书专项课程的一部分

在注册此课程时，您还会同时注册此专业证书。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
通过 Coursera 获得可共享的职业证书

该课程共有7个模块

You'll gain hands-on experience building automated email campaigns, analyzing marketing performance data, and maintaining brand consistency across digital channels. Through three integrated projects, you'll learn to configure multi-step email workflows in marketing automation platforms, evaluate campaign metrics against industry benchmarks, and conduct brand compliance audits. You'll work with CRM systems to manage lead data, analyze conversion funnels to identify bottlenecks, and apply brand style guides to ensure visual consistency.

This course uniquely combines technical marketing automation skills with analytical and creative quality control capabilities. You'll develop the practical abilities that digital marketing teams need most: setting up automated campaigns that nurture leads, interpreting performance data to optimize results, and maintaining brand standards across all marketing assets. By integrating email automation, CRM management, analytics, and brand compliance into real-world scenarios, you'll build a portfolio of work that demonstrates your readiness for marketing analyst, marketing operations, or digital marketing specialist roles.

You will learn the technical execution of email automation by building multi-part sequences with personalization tokens and conducting comprehensive quality assurance testing.

涵盖的内容

1个视频1篇阅读材料2个作业

You will develop systematic approaches to analyzing email campaign performance using industry benchmarks and implementing data-driven optimization strategies.

涵盖的内容

2篇阅读材料3个作业

2篇阅读材料总计19分钟

Essential Email Marketing Metrics and Industry Benchmarks 8分钟
Email Performance Analysis: From Data to Strategic Decisions 11分钟

3个作业总计30分钟

Analyze Your Campaign Performance Against Industry Benchmarks 15分钟
Performance Analysis and Benchmarking Knowledge Check 3分钟
Email Marketing Performance Evaluation Mastery Assessment 12分钟

You will learn the foundational processes of systematic lead management by implementing CRM import workflows, status management, and automated task creation to prevent revenue leakage.

涵盖的内容

3个视频1篇阅读材料1个作业

You will develop analytical skills to evaluate marketing funnel performance, calculate stage-specific conversion rates, and identify critical bottlenecks that impact revenue generation.

涵盖的内容

2个视频2篇阅读材料3个作业

2个视频总计12分钟

Key Metrics for Funnel Performance Optimization 8分钟
Calculating Conversion Rates from Performance Data 4分钟

2篇阅读材料总计14分钟

Fundamentals of Marketing Funnel Performance Analysis 8分钟
Understanding Performance Data Sources and Collection Methods 6分钟

3个作业总计28分钟

Complete Funnel Performance Analysis Project 15分钟
Funnel Analysis Concepts and Applications 3分钟
Marketing Funnel Optimization Strategy 10分钟

You will learn the process of updating brand style guide documents with new visual standards, including proper documentation, version control, and SharePoint collaboration workflows.

涵盖的内容

2个视频1篇阅读材料2个作业

2个视频总计14分钟

Brand Style Guide Updates Matter in Digital Marketing 4分钟
Understanding Brand Style Guide Components for Digital Marketing 10分钟

1篇阅读材料总计12分钟

Systematic Brand Style Guide Management: A How-To Guide 12分钟

2个作业总计13分钟

Create Updated Brand Style Guide Section 10分钟
Style Guide Update Knowledge Check 3分钟

You will learn systematic brand compliance auditing using structured scoring methodologies to evaluate marketing assets and present actionable findings to creative teams.

涵盖的内容

1个视频3篇阅读材料2个作业

1个视频总计10分钟

Brand Compliance Scoring Methodology for Marketing Teams 10分钟

3篇阅读材料总计17分钟

The Business Impact of Brand Compliance in Digital Marketing 5分钟
Building Effective Audit Frameworks for Brand Asset Evaluation 6分钟
How to Evaluate Brand Compliance Strategically in Fast-Paced Marketing Environments 6分钟

2个作业总计15分钟

Compliance Evaluation Knowledge Check 5分钟
Brand Compliance Audit Project 10分钟

You will create a comprehensive marketing automation campaign that demonstrates proficiency in email automation, performance analysis, and brand compliance. This integrated project requires applying CRM management, campaign optimization, and brand audit skills to deliver a complete marketing solution.

涵盖的内容

3篇阅读材料1个作业

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位教师

Professionals from the Industry

321 门课程 45,807 名学生

提供方

Coursera

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