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返回到 Digital Marketing: Customer Engagement Strategy

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing: Customer Engagement Strategy 的评价和反馈

4.5
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4,822 个评分

课程概述

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace....

热门审阅

JL

Oct 17, 2019

It´s been a great experience to follow the course. It really helps to have a very good understanding of the key principles of the Marketing Digital. Really enjoyed the way of learning !

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

筛选依据：

676 - Digital Marketing: Customer Engagement Strategy 的 700 个评论（共 1,166 个）

创建者 P S

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Sep 1, 2024

great course

创建者 Onigbinde G

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Jan 2, 2023

Great Course

创建者 Alina A

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Oct 21, 2021

хороший курс

创建者 Shloka G

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Jun 29, 2021

great course

创建者 Eduardo .

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Oct 5, 2020

Great course

创建者 Luis m Y

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Sep 3, 2020

Great topics

创建者 Luis F C P

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Jul 12, 2020

muy completo

创建者 Ahmed Y

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Jun 18, 2020

great course

创建者 NEELU S

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Jun 2, 2020

Great course

创建者 Jonas R

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May 18, 2020

Great course

创建者 Adittya S

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Apr 13, 2020

Fine course.

创建者 Adil K G

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Apr 7, 2020

Great course

创建者 Prakriti P

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Mar 25, 2020

Great Course

创建者 Akansha K

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Dec 18, 2019

great course

创建者 JEFFREY W

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Jul 31, 2019

Great course

创建者 I, N B

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Jun 30, 2019

great course

创建者 5016 - A M

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Jun 26, 2019

great course

创建者 Luis F B

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May 14, 2018

Great course

创建者 Tim B

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Dec 11, 2017

Great course

创建者 Ajay P

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Nov 21, 2016

Great Course

创建者 Anwar A M

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Oct 3, 2024

nice course

创建者 Iswarya R

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Mar 27, 2021

it was nice

创建者 VAIBHAV C

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Aug 20, 2020

nice course

创建者 Suhas H

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Jul 18, 2020

It was good

创建者 shaurya s

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Jul 17, 2020

good course