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学生对 Meta 提供的 Marketing Analytics Foundation 的评价和反馈

4.8
2,258 个评分

课程概述

This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, the role data analysis plays in digital marketing and how data is collected and managed. By the end of this course you will be able to: • Describe how marketers use data to inform campaign decisions • Describe the basic principles of marketing • Identify why data analysis matters in digital marketing • Implement the Meta pixel to capture data used to track visitor activity on a website • Explain how an API connects data captured offline to an online platform • Describe common platforms for online data management and evaluation • Navigate Google Analytics and Meta Ads Manager reports • Explain the significance of the privacy regulations that govern the online marketing space Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners should have basic internet navigation skills and be eager to participate....

热门审阅

MF

Nov 28, 2023

Excellent resource. As a professional who is a bit out of practice due to my current role, these foundations are essential for anyone seeking digital marketing expertise.

CH

Jul 15, 2023

i really feel as if the first course highlighted so much for me and also paved a better understanding for me in regards to what I’m stepping into.

筛选依据:

76 - Marketing Analytics Foundation 的 100 个评论(共 476 个)

创建者 Juan B J

Nov 27, 2023

This course was very important in several topics such as: marketing, procedures, technology and user request.

创建者 Lindsay M

Feb 13, 2024

Very insightful. Beginner-friendly and provides useful cases that help a student understand concepts easier.

创建者 Chiqui P

Sep 25, 2025

Excellent course! It covered a lot of topics that would help in setting up a career in marketing analytics.

创建者 Chinwe C U

May 17, 2023

The facilitator is a great teacher. A great course for anyone looking at becoming a meta marketing analyst.

创建者 TEJ B

Sep 22, 2023

Amazing course. Helped me learn the foundation of how data and analytics can be used to improve marketing

创建者 Heather M

Jun 28, 2022

It was a clear, well structured course and provided the right amount of content and challenge throughout.

创建者 Michael

Jul 21, 2022

Very good format and easy to follow at your own pace. I hope the rest of the course is equally as good !

创建者 Kittipong J

Feb 7, 2023

Excellent class and good lecturers, I know more about essential marketing like ads and analysis skills.

创建者 M I

Nov 5, 2021

THanks a lot for effective and smart way to introduce difficult topics in an easy and interesting ways!

创建者 Shahid S

Jan 16, 2022

This is an amazing course very well structured and explained by Anke Audenaert, Thanks for your help!

创建者 Ian M

Aug 24, 2022

nice little course. very good value to sit. good base overview of marketing analytics foundations.

创建者 Marigold M

Jul 19, 2022

Very good course material for someone who is just starting to understand Digital Marketing Analytics

创建者 Osasona O

Jul 10, 2022

This course impacted a lot of knowledge to me, so engaging and loaded. Thanks, Coursera, thanks Meta

创建者 Kelly W

Feb 5, 2023

Extremely easy to follow. I learned quite a bit of information that I thought I knew, but didn't.

创建者 Rebecca O

Sep 23, 2022

High level but with a good amount of detail as well. Current and relevant information as well.

创建者 david f

Apr 7, 2022

I am very happy for everything I have learned. It has been very instructive. Thank you Coursera.

创建者 Uche A

Sep 7, 2022

Jjust right!! good foundation, I can't wait for what is to come as I continue on this journey.

创建者 Richard U V

Jul 27, 2022

This learning is awesome and i cant wait to start another course (data analytics for marketing)

创建者 PRINCE K

Oct 18, 2023

I want to understand the digital marketing Analytics and to experience lots of valuable topics

创建者 Humphrey O

Feb 20, 2023

Very deep insights into the amazing world of consumer data, privacy and advertising. Loved it!

创建者 Abhishek A

Nov 23, 2022

Very simple language, easy to understand. Great foundation course to begin with data analytics

创建者 Courtney C

Jul 10, 2022

It was great, the user feel was very friendly, and I appreciated the breakdown of the content

创建者 Katherine S O Q

Mar 27, 2023

I loved it. I learned so much. The teacher is the best. Thank you. I recomend this course.

创建者 nisha b

Mar 7, 2023

Loved the course. It was very well conducted and gave a good understanding of the basics.

创建者 Tatsumi t

Apr 27, 2023

Es muy conciso pero a la vez dinamico y completo en cuanto a información y aprendizaje.