Customer relationships drive business success, yet most marketing professionals struggle to systematically track their customer journey stages and maintain accurate contact data. This Short Course was created to help digital marketing professionals accomplish effective customer lifecycle management using HubSpot CRM.

Manage Customer Journeys in HubSpot
本课程是 Customer Analytics & Intelligence 专项课程 的一部分

位教师:Hurix Digital
包含在 中
您将学到什么
Customer lifecycle frameworks provide standardized terminology for tracking engagement progression and ensuring consistent communication strategies.
Proper contact record management serves as the foundation for personalized customer experiences and effective lead nurturing campaign execution.
Systematic data entry and ownership assignment create accountability and enable coordinated team efforts in customer relationship development.
Understanding distinctions between leads, marketing qualified leads, and sales qualified leads is essential for optimizing conversion rates.
您将获得的技能
要了解的详细信息
了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书

该课程共有2个模块
Learners will explore customer lifecycle concepts and apply framework recognition skills to real digital marketing scenarios.
涵盖的内容
2个视频1篇阅读材料2个作业
Learners will gain hands-on experience creating comprehensive contact records and implementing systematic contact management processes in HubSpot CRM.
涵盖的内容
2个视频1篇阅读材料3个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师

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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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