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学生对 Northwestern University 提供的 Leadership Through Marketing 的评价和反馈

4.6
468 个评分

课程概述

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence....

热门审阅

MA

Mar 6, 2016

This course seemed to be easy; however it wasn't. the quiz was very tricky and had it's complexity that make us to wonder if we have the concept right in our mind. The teacher is amazing as well!.

AH

Dec 3, 2019

Very good one! professor had done good job. I have liked this session best compare to any one. Analytics examples and they it was delt is really good. but topic is little complex in nature !

筛选依据:

51 - Leadership Through Marketing 的 75 个评论(共 101 个)

创建者 Cogliati A

Jan 23, 2022

clear and easy to follow. well done!

创建者 B J K Y

Mar 17, 2021

Subject and Examples were Excellent

创建者 Sanaa S

Aug 12, 2019

Very informative and helpful!

创建者 Alexander T

Feb 24, 2016

Very clear and to the point.

创建者 Maria W

Jul 5, 2019

A great challenging course!

创建者 Chad W

Jul 31, 2017

Great overview of big data!

创建者 Juan D T E

Apr 9, 2020

Excellent and challenging!

创建者 Mark H J

Dec 6, 2020

Very useful information!

创建者 Gaurav R

Nov 6, 2016

I loved the experience

创建者 Winston A W

Aug 22, 2020

Excellent, thank you.

创建者 Elias D G

Mar 16, 2022

Very Nice Course

创建者 Njogu K

Jun 22, 2020

Deeply engaging

创建者 Hector M

Feb 10, 2016

Short and Sweet

创建者 Katarzyna U

Feb 2, 2022

Great course!

创建者 Razvan I

Nov 12, 2016

Very useful!!!

创建者 Machineni J

Oct 11, 2020

Expected more

创建者 Cezary M

Nov 30, 2016

Really good!

创建者 Nafeeza W

Jun 25, 2025

Worth it!!!

创建者 Tan L

Oct 6, 2017

remarkable

创建者 Gianfranco M R

Jan 29, 2016

great mooc

创建者 ASHOK P

Mar 10, 2025

Excellent

创建者 Mona A A

Feb 20, 2021

g

创建者 Steve S

Apr 14, 2025

I've enjoyed the courses in the Organizational Leadership specialization up until this point. This course was okay. The course gave out some valuable information but the AI-graded assignments were annoying. The endless peer reviews are annoying as well. Warning to those who are doing the specialization: the next course (design) is absolutely terrible. The lectures are superficial and the assignments are time-consuming and not practical for busy people to accomplish. Do the instructors realize that nobody is a full-time Coursera student? They should take their own advice on user-friendly design because what they came up with is a swing and miss.

创建者 Laura B

Dec 9, 2016

Great teachers, theories, examples and home works. I like the fact that they give examples, allow you time to think and come back to the lessons. Content is very useful, and I can definitely see myself applying the knowledge acquired. I don't put 5 stars just because I believe the last module could have been more "hands on" to actually learn about data science (more than the theory, the actual use). Other than that, very happy and satisfied!