This course explores the intersection of artificial intelligence (AI), machine learning (ML), and responsible business practice in our increasingly AI-driven economy. Participants establish foundational understanding of AI and ML concepts, their real-world applications, and factors driving their widespread adoption across industries. The course presents the machine learning process—from data collection and preparation through model development and evaluation—providing practical insights into how data transforms into actionable business insights.


您将学到什么
Distinguish between artificial intelligence and machine learning, their real-world applications, and the factors driving their widespread adoption.
Gain insight on the four phases of the machine learning process to collaborate and make informed decisions about AI initiatives.
Recognize different types of algorithmic bias in AI systems and their real-world consequences across various sectors.
Examine mitigation strategies for algorithmic bias and compare governance models from industry self-regulation to governmental regulatory frameworks.
您将获得的技能
- Data Ethics
- AI Product Strategy
- Machine Learning
- Artificial Intelligence
- Responsible AI
- Regulatory Requirements
- Business
- Risk Mitigation
- Business Ethics
- Artificial Intelligence and Machine Learning (AI/ML)
- Analytical Skills
- Algorithms
- Data Processing
- Governance
- Business Planning
- Data Governance
- Business Strategy
- Data Collection
要了解的详细信息

添加到您的领英档案
June 2025
23 项作业
了解顶级公司的员工如何掌握热门技能

该课程共有4个模块
This introductory module demystifies artificial intelligence and machine learning by exploring their fundamental concepts, the differences between them, and their real-world applications that impact our daily lives. Through clear explanations and concrete examples, you'll gain essential knowledge about how these technologies function across various contexts, building a foundation for understanding their strategic importance and preparing you for deeper exploration of their mechanisms and ethical implications in later modules.
涵盖的内容
1个视频13篇阅读材料5个作业1个讨论话题2个插件
This module provides an overview of the machine learning process, exploring the four essential phases: data collection, data preparation, model development, and model evaluation. Through understanding these foundational phases, learners will gain practical knowledge that enables effective collaboration with technical teams, better evaluation of AI initiatives, and identification of machine learning opportunities within their organizations.
涵盖的内容
1个视频17篇阅读材料6个作业1个插件
This module examines how algorithmic bias emerges in AI systems, revealing why even sophisticated machine learning algorithms can produce unfair or inaccurate results. Students explore three critical types of bias—historical, representation, and measurement—through real-world examples spanning healthcare, hiring, and financial services. By understanding how biases infiltrate AI systems and learning to identify their warning signs, students develop the analytical skills needed to assess algorithmic fairness and evaluate potential solutions in business contexts.
涵盖的内容
2个视频16篇阅读材料7个作业1个插件
This module equips students with practical tools to address algorithmic bias in business applications. Through examination of bias mitigation techniques—from synthetic data generation to algorithmic modifications that ensure equal performance across demographic groups—students learn how to build more inclusive AI systems. The module also explores governance frameworks, comparing industry self-regulation with government oversight approaches such as the EU AI Act, preparing future leaders to navigate the evolving landscape of responsible AI deployment while maintaining competitive advantage.
涵盖的内容
3个视频18篇阅读材料5个作业
位教师

从 Business Essentials 浏览更多内容
- 状态:预览
University of Illinois Urbana-Champaign
- 状态:预览
Northeastern University
- 状态:预览
Duke University
人们为什么选择 Coursera 来帮助自己实现职业发展




常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
更多问题
提供助学金,