This course is ideal for hospitality professionals, analysts and those interested in developing critical revenue management skills. Learn how to drive success in the competitive hospitality industry with effective revenue management strategies. This course provides a practical introduction to key concepts and techniques, including analysing performance indicators, evaluating market data, and optimising pricing using technology.


您将学到什么
Data Analysis and Interpretation
Strategic Thinking and Decision-Making
Technology Utilisation
您将获得的技能
- Competitive Analysis
- Strategic Thinking
- Technology Strategies
- Data Analysis
- Data Visualization
- Market Intelligence
- Revenue Management
- Process Optimization
- Benchmarking
- Market Share
- Market Analysis
- Performance Analysis
- Key Performance Indicators (KPIs)
- Business Technologies
- Hospitality
- Business Intelligence
- Market Data
要了解的详细信息

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5 项作业
了解顶级公司的员工如何掌握热门技能

该课程共有3个模块
This module provides a comprehensive introduction to hotel revenue management, tracing its origins and exploring its core principles. You'll learn about the role of a revenue manager, key performance indicators (KPIs) like occupancy, ADR, and RevPAR, and the process of implementing effective revenue management strategies.
涵盖的内容
9个视频3个作业
This module focuses on analysing hotel performance within its competitive market. You'll learn how to define a competitive set, calculate key performance indicators like MPI, ARI, and RGI, and identify valuable sources of market data to benchmark your hotel's success and identify areas for improvement.
涵盖的内容
3个视频1个作业
This module explores the crucial role of technology in modern hotel revenue management. You'll learn how technology is used for data collection and analysis, gain insights into market intelligence tools, and discover how optimisation and loading technologies can enhance revenue strategies and drive successful outcomes.
涵盖的内容
3个视频1个作业
位教师

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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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