Introduction to Enterprise Growth and Innovation

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Introduction to Enterprise Growth and Innovation

位教师：Marc H Meyer

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4个模块

深入了解一个主题并学习基础知识。

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4个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

2 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Identify the innovation challenges and opportunities faced by healthcare organizations in order to develop a fundamental framework for growth
Define the focus of an innovation for effective user-centered design
Segment organizations’ opportunities for innovation and growth based on different types of external and internal users, as well as by use cases

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作业

15 项作业

授课语言：英语（English）

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of learners achieved a positive career outcome

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该课程共有4个模块

This course is best suited for individuals currently in the healthcare sector, as a provider, payer, or administrator. Individuals pursuing a career change to the healthcare sector may also be interested in this course.

The course explores the challenges and processes for harnessing technological innovation for new-business development, with special focus on digital healthcare transformation. You will gain an understanding of enterprise growth and innovation topics through readings, cases, and exercises, including learning how firms from different industries gain competitive advantage through distinctive products and services. The vast expertise of faculty combined with topic perspectives from the Mayo Clinic make this an engaging and unique course.

Innovation is a broad term. In this module, we’ll demystify the word and provide context by describing the different types of innovation using examples from a variety of industries. We'll also examine the barriers to innovation in today's organizations.

涵盖的内容

8个视频11篇阅读材料4个作业1个应用程序项目2个讨论话题

8个视频总计26分钟

Introduction to Innovation2分钟
Meet your Faculty: Dr. Marc Meyer1分钟
Innovation Project Example3分钟
Types of Innovation6分钟
Types of Innovation in Healthcare3分钟
Barriers to Innovation Part 14分钟
Barriers to Innovation Part 24分钟
Barriers to Innovation Part 33分钟

11篇阅读材料总计128分钟

Course Overview2分钟
Syllabus - Introduction to Enterprise Growth and Innovation10分钟
Meet your Faculty: Dr. John D. Halamka2分钟
Academic Integrity1分钟
Course Project Overview5分钟
Recommended Reading: The Fast Path to Corporate Growth5分钟
Overview1分钟
Healthcare Innovation Examples10分钟
Pro Tip for Overcoming Barriers to Innovation1分钟
Healthcare Innovation Project Milestone 2 Preview1分钟
Resources on Innovation90分钟

4个作业总计194分钟

Question to Consider Before you Explore Innovation1分钟
Check Your Knowledge180分钟
Module 1 Quiz10分钟
Module 1 Honors3分钟

1个应用程序项目总计2分钟

Interactive: Barriers to Innovation in Healthcare2分钟

2个讨论话题总计25分钟

Meet your Fellow Learners15分钟
Milestone 1: Project Proposal Ideas10分钟

This module introduces you to an innovation framework to help drive innovation in a pragmatic, purposeful way. You'll learn how to implement that fundamental management framework for moving innovation forward in a positive direction. These concepts will be illustrated in a lesson on the Mayo Digital Health Platform.

涵盖的内容

3个视频5篇阅读材料5个作业1次同伴评审1个应用程序项目

3个视频总计26分钟

Pragmatic, Impactful Innovation4分钟
The Power Tower Framework12分钟
Mars Company Case Example10分钟

5篇阅读材料总计44分钟

Introduction —Horizon 1, 2, 3 Framework1分钟
Healthcare Innovation Example: Diabetes Management25分钟
The Mayo Digital Health Platform15分钟
Introduction to The Power Tower1分钟
The Power Tower Framework2分钟

5个作业总计198分钟

Check Your Knowledge180分钟
Check Your Knowledge5分钟
Check Your Knowledge5分钟
Module 2 Quiz5分钟
Module 2 Honors3分钟

1次同伴评审总计60分钟

Project Proposal60分钟

1个应用程序项目总计5分钟

Interactive Infographic: Three Horizons Framework5分钟

This module on user and buyer segmentation will cover some simple but powerful methods for further defining the focus for an innovation. We call this segmenting markets for growth - by users, buyers, and use cases - for the application of technologies and services.

涵盖的内容

6个视频6篇阅读材料3个作业1个应用程序项目1个讨论话题1个插件

6个视频总计29分钟

Module Introduction5分钟
Example of the Power Tower in Action5分钟
Identify Adjacent Market Opportunities - Signify Example7分钟
Customer Segmentation Template 1 - External Facing Projects2分钟
Customer Segmentation Template 2 - Internal Business Process5分钟
Developing Growth Strategies - Medication Management Example6分钟

6篇阅读材料总计56分钟

Introduction1分钟
Practice - Customer Segmentation Template 130分钟
Application to Internal Process Innovation5分钟
Applying Customer Segmentation Template 2 Example5分钟
At-Home Healthcare Services14分钟
Healthcare Innovation Project Milestone 4 Preview1分钟

3个作业总计43分钟

Check Your Knowledge3分钟
Module Quiz30分钟
Module 3 Honors10分钟

1个应用程序项目总计2分钟

Infographic: Process for Adjacent Markets2分钟

1个讨论话题总计10分钟

Project Milestone 3: Customer Segmentation10分钟

1个插件总计2分钟

Medically Home: At Home Initiative Mayo Partner2分钟

Breakthrough scientific discovery might happen in moments of brilliant, individual thought and experimentation; innovation, on the other hand, is the application of existing and new science and technology to user problems in specific use cases. This module examines the methods required for effective user-centered design.

涵盖的内容

3个视频5篇阅读材料3个作业1次同伴评审1个应用程序项目1个讨论话题

3个视频总计18分钟

Module Introduction4分钟
User Centered Design Process5分钟
Identify Different Types of Users and Buyers10分钟

5篇阅读材料总计67分钟

The Philosophy of the User-Centered Design1分钟
Users, Buyers, and Use Cases1分钟
User Needs Template 1: Target User, Use Case, and Buyer Focus2分钟
Congratulations1分钟
User-Centered Design Resources62分钟

3个作业总计9分钟

Check Your Knowledge3分钟
Module 4 Quiz3分钟
Module 4 Honors3分钟

1次同伴评审总计120分钟

Final Project Presentation: Proposal with Target Users/Buyers120分钟

1个应用程序项目总计5分钟

Electric Vehicle (EV) Example5分钟

1个讨论话题总计30分钟

Share Your User Experience30分钟

位教师

Marc H Meyer

Northeastern University

4 门课程932 名学生

提供方

Northeastern University

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