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学生对 IBM 提供的 Introduction to Digital Marketing 的评价和反馈

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47 个评分

课程概述

According to Gartner, digital channels now represent nearly 80% of marketing budgets, creating high demand for skilled digital marketers and growth hackers. Whether you’re pursuing a marketing career or are a small business owner, startup founder, or freelancer, this course provides the essentials to launch your digital marketing journey. You’ll explore core elements of digital strategy—target audiences, channels, and analytics—and learn to align them with business goals for measurable results. Real-world insights and practitioner tips reveal why digital marketing is vital today and how strong strategies drive growth. The course covers major channels such as social media (LinkedIn, Facebook, Instagram), email marketing, PPC advertising, and content marketing. Through interactive exercises and scenarios, you’ll practice selecting channels, aligning strategies, and applying analytics. You’ll analyze audiences using demographic and psychographic data, create personas with tools like Semrush, and evaluate metrics including traffic, conversions, ROI, and engagement. Additional resources—podcasts and day-in-the-life examples—offer career guidance, trends, and opportunities for freelancers and small business owners. Step confidently into the world of digital marketing and growth hacking—enroll today!...

热门审阅

AN

Sep 14, 2025

Very detailed course for Digital Marketing. Covers every topic briefly.

SU

Jun 7, 2025

Great course. Helped me structure and mind map all the elements of the digital marketing arena.

筛选依据：

1 - Introduction to Digital Marketing 的 9 个评论（共 9 个）

创建者 Vinod K

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Nov 6, 2025

The Introduction to Digital Marketing course was insightful and well-structured, helping me understand core digital strategies.

创建者 Samin U

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Jun 8, 2025

Great course. Helped me structure and mind map all the elements of the digital marketing arena.

创建者 Aarohi N

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Sep 15, 2025

Very detailed course for Digital Marketing. Covers every topic briefly.

创建者 Giovanni

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Sep 18, 2025

Comprehensive and thoughtful. Recommended.

创建者 Niveditha P

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May 26, 2025

excellent course

创建者 Gabriel G P

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Nov 11, 2025

It was good

创建者 Lara P

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Dec 1, 2025

Very good!

创建者 DianaCarolina R

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Aug 29, 2025

OK

创建者 Christopher T

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Nov 28, 2025

It was a good course overall, but my final submission for part 7 left me with a few unanswered questions and a grade. I’d also suggest adding clearer line breaks within the practice labs, as many of them run together and can be hard to follow. Overall, solid content, though I do question some of the tools used and their efficiency.