Will I learn how to set up Google Analytics?

Yes. You’ll learn how to create GA4 accounts, configure data streams, test tracking, and validate events using DebugView and browser tools.

What will I learn about event tracking in GA4?

You’ll learn how GA4’s event-based data model works, how to configure automatic and custom events, and how to track meaningful user interactions.

Does the course teach conversion tracking?

Yes. You’ll learn how to define, configure, and validate conversions in GA4 to align analytics with business goals.

Will I learn how web tracking works technically?

Yes. The course explains client-side tracking, tracking requests, browser inspection tools, and how analytics data is collected and processed.

Does this course include hands-on GA4 practice?

Yes. Every module includes practical GA4 demos, real-time testing, report exploration, and custom report creation for applied learning.

What reporting skills will I gain?

You’ll learn how to navigate GA4 standard reports, customize dashboards, analyze traffic sources, and build actionable data reports.

Will I learn traffic and audience analysis?

Yes. The course covers traffic source analysis, landing page performance, user behavior patterns, and audience insights in GA4.

Is this course suitable for beginners?

Yes. This beginner-friendly Web Analytics course starts with core concepts and gradually builds toward advanced GA4 reporting and analysis skills.

How does this course help with data-driven decision-making?

You’ll learn how to transform raw web analytics data into business insights that improve marketing performance, product decisions, and ROI.

Does the course cover data quality and validation?

Yes. You’ll learn how to validate tracking setup, avoid common measurement mistakes, and ensure reliable digital analytics data.

What tools are used in this Web Analytics training?

The primary tool used is Google Analytics 4 (GA4), along with browser developer tools for inspecting tracking requests and debugging data collection.

What outcomes can I expect after completing this course?

By the end, you’ll confidently set up GA4, track events and conversions, analyze traffic data, and build reports that drive measurable business results.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Introduction to Google Analytics (GA4)

本课程是 Web Analytics 专项课程的一部分

位教师：Edureka

包含在中

了解更多

4个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

9 小时完成

灵活的计划

自行安排学习进度

4个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

9 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Understand the foundations of web analytics, digital measurement, and how GA4 supports data-driven decision-making.
Configure GA4 properties, events, and conversions to ensure accurate data collection and tracking validation.
Analyze traffic sources, user behavior, and performance reports to generate actionable business insights.
Evaluate analytics insights to design strategies that boost marketing ROI and improve digital performance.

您将获得的技能

您将学习的工具

要了解的详细信息

可分享的证书

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了解顶级公司的员工如何掌握热门技能

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Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Web Analytics 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有4个模块

This course transforms how you approach web analytics by introducing you to the core principles and tools used to capture, measure, and interpret digital data. You’ll learn how to leverage Google Analytics 4 (GA4) and other industry-standard tools to gather insights that drive smarter business decisions and marketing strategies.

You'll start by learning the basics of web analytics, including key metrics, dimensions, and KPIs to measure website and user performance. Then, you’ll dive into data collection, tracking users, sessions, events, and conversions to ensure accurate data flows into your analytics platforms. Next, you'll focus on configuring your analytics system, setting up GA4 accounts, properties, data streams, and automated events to track user behavior in line with business goals. You'll also learn to avoid common setup mistakes to ensure reliable data collection. Finally, you'll explore reporting and analysis. Through hands-on exercises, you'll create and customize reports, analyze traffic sources, and derive insights to improve landing page performance and refine marketing strategies. By the end of this course, you will be able to: - Identify key metrics, dimensions, and KPIs for web analytics and their role in driving business decisions. - Set up and configure GA4 properties and data streams for comprehensive data tracking. - Analyze website traffic and user behavior through custom reports and dashboards. - Optimize conversion tracking and define meaningful conversions for measurable success. - Implement strategies to analyze and interpret data to uncover deeper business insights. Designed for marketing analysts, digital measurement specialists, data analysts, and business intelligence professionals, this course equips you with the technical expertise and hands-on experience to manage web analytics systems and drive data-driven decisions in the digital landscape. Step in, enhance your web analytics skills, and learn how to transform data into valuable insights that will fuel your organization's growth.

This module takes you through the key metrics, dimensions, and KPIs necessary to measure website performance and user behavior. You’ll learn how to navigate Google Analytics 4 (GA4), configure accounts, and set up tracking systems to ensure you collect the right data. By the end, you’ll have the foundation to analyze, report, and act on digital insights effectively.

涵盖的内容

12个视频5篇阅读材料4个作业

12个视频总计56分钟

Specialization Introduction6分钟
Course Introduction4分钟
Understanding Web Analytics4分钟
Role of Web Analytics in Business, Product, and Marketing Decisions4分钟
Hands-On: Exploring the GA4 Demo Account7分钟
Metrics vs Dimensions vs KPIs3分钟
Users, Sessions, Events, and Conversions5分钟
Hands-On: Reading Your First Analytics Report4分钟
On-site vs Off-site analytics5分钟
GA4 Structure: Accounts, Properties, and Data Streams4分钟
Hands-On: Setting Up a GA4 Property and Web Data Stream7分钟
Hands-On: Your First Event Tracking Test3分钟

5篇阅读材料总计75分钟

Welcome to Introduction to Web Analytics15分钟
The Evolution of Web Analytics: From Traffic Measurement to Strategic Intelligence15分钟
Turning Raw Data into Business Signals15分钟
Avoiding Structural Mistakes in Analytics Configuration15分钟
Module Summary: Foundations of Web Analytics & Digital Measurement15分钟

4个作业总计33分钟

Knowledge Check: Foundations of Web Analytics & Digital Measurement15分钟
Practice Knowledge Check: Getting Started with Web Analytics6分钟
Practice Knowledge Check: Web Data and Measurement6分钟
Practice Knowledge Check: Configuring GA4 for Web Analytics6分钟

Dive into the critical aspects of data collection and tracking in web analytics. This module teaches you how to configure GA4 for accurate event tracking, manage data streams, and ensure high-quality data collection. You'll understand the significance of conversion tracking to align your analytics with business goals. Learn the best practices for reliable data quality across your digital platforms.

涵盖的内容

9个视频4篇阅读材料4个作业

9个视频总计38分钟

How Web Tracking Works4分钟
Hands-On: Inspecting Tracking Requests in Browser Dev Tools4分钟
Hands-On: Exploring DebugView4分钟
GA4 Event and Parameter Model4分钟
Hands-On: Configuring Automatic Events6分钟
Hands-On: Building a Custom Event in GA45分钟
Defining Meaningful Conversions3分钟
Conversion Measurement Pitfalls4分钟
Hands-On: Setting Up Conversions4分钟

4篇阅读材料总计60分钟

Client-Side vs Server-Side Tracking: Architecture and Trade-offs15分钟
Standard vs Custom Events: When and Why15分钟
Business Alignment in Conversion Tracking15分钟
Module Summary: Data Collection, Tracking & Data Quality15分钟

4个作业总计33分钟

Knowledge Check: Data Collection, Tracking & Data Quality15分钟
Practice Knowledge Check: Understanding Data Collection6分钟
Practice Knowledge Check: Event Tracking Fundamentals6分钟
Practice Knowledge Check: Conversion Setup and Validation for Accurate Analytics6分钟

This module focuses on how to create customized reports, analyze traffic sources, and identify trends in user behavior. You'll gain experience in building dynamic dashboards and interpreting data to generate insights that drive strategic decisions. Master the art of reporting and learn how to transform raw data into valuable business intelligence.

涵盖的内容

7个视频3篇阅读材料3个作业

7个视频总计31分钟

How GA4 Reports Are Organized3分钟
Hands-On: Exploring Standard Reports6分钟
Hands-On: Customizing Report Views5分钟
Hands-On: Building Custom Report5分钟
Understanding Traffic Sources4分钟
Hands-On: Traffic Source Analysis4分钟
Hands-On: Analyzing Landing Page Performance5分钟

3篇阅读材料总计45分钟

Designing Insightful Reports That Drive Decisions15分钟
Behavioral Patterns Across Traffic Sources15分钟
Module Summary: Reporting, Insights & Analysis Fundamentals15分钟

3个作业总计27分钟

Knowledge Check: Reporting, Insights & Analysis Fundamentals15分钟
Practice Knowledge Check: Building Effective Reports and Dashboards6分钟
Practice Knowledge Check: Analyzing Traffic and Audience Behavior6分钟

This final module evaluates your mastery of web analytics, data collection, and reporting in Google Analytics 4 (GA4). It offers a structured, graded assessment that allows you to demonstrate your ability to configure analytics systems, track key metrics, and derive actionable insights. By applying the tools and techniques covered throughout the course, you’ll showcase your capability to optimize digital measurement and drive data-informed marketing strategies.

涵盖的内容

1个视频1篇阅读材料2个作业

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常见问题

This Web Analytics course teaches the fundamentals of digital measurement, Google Analytics 4 (GA4), event tracking, conversions, and data-driven decision-making for business growth.

This course is ideal for marketers, product managers, analysts, entrepreneurs, and beginners who want hands-on GA4 training and practical digital analytics skills.

Yes, this course provides hands-on GA4 training, including property setup, event tracking, conversions, traffic analysis, and building custom reports.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.