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学生对 Yonsei University 提供的 Intro to International Marketing 的评价和反馈

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1,031 个评分

课程概述

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

热门审阅

KK

Sep 16, 2018

Slides during the lecture were helpful. Quiz after each test gave confidence and helped encouraged to go forward. Very helpful

JJ

Jun 27, 2020

Excellent, I loved this course, the methodology was way more better than what I was expecting, the teacher is so smart and also very likable.

筛选依据：

151 - Intro to International Marketing 的 175 个评论（共 236 个）

创建者 Yevhen S

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Feb 7, 2019

Interesting course

创建者 Adriana E

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Jun 28, 2016

FANTASTIC COURSE!!

创建者 Nitesh N

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Jul 24, 2025

Nice for learning

创建者 20. L T T L K

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Jan 25, 2024

jukn ưkmdc kjsc d

创建者 Zeilanni D G

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Nov 11, 2020

insightful course

创建者 Abdul S A

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Dec 18, 2019

insightful course

创建者 BERNADETTE Q

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Jul 25, 2021

Very informative

创建者 Alexander B

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Aug 4, 2020

Excellent tutor.

创建者 Prashant K G

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Jun 7, 2020

excellent course

创建者 Deepshikha M

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May 2, 2020

Very nice course

创建者 Kareem H T

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Sep 27, 2020

It was amazing

创建者 Peeranuch S

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Apr 13, 2020

Great Lesson

创建者 Sagar P

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Aug 7, 2017

very useful.

创建者 E01200956-HARIHARAN.S B

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Sep 10, 2020

Very useful

创建者 NUTTACHA A

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Jul 31, 2020

Very useful

创建者 JOSEPH K R

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Jun 29, 2020

Good Course

创建者 Gabriel A d L P

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Feb 19, 2017

good course

创建者 Gabriel M

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Jul 3, 2020

Excellent!

创建者 SATHEESH M

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Dec 10, 2024

Thank you

创建者 ELMER M P

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Sep 28, 2021

thank you

创建者 Dr V G

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Aug 30, 2020

noon nopi

创建者 Abdullah a

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Aug 20, 2020

Thank you

创建者 Cicy c

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Jul 8, 2020

excellent

创建者 Abhishek P G

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Jun 4, 2020

satisfied

创建者 Sejan R 2 C

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Apr 18, 2018

i love it